Fame 101: Powerful Personal Branding & Publicity for Amazing Success

by Jessup, Jay

• ISBN13: 9780981988832
• ISBN10: 0981988830
• Format: Paperback
• Copyright: 2010-01-01
• Publisher: Sutton Hart Pr Llc

Summary

"Sexiest non-fiction book for 2010. Real power and exactly how to get it." Fame is America's most powerful force and anyone can harness it with compelling personal branding. Fame 101 is the playbook for remarkable professional success. Fame 101 is the ultimate guide to personal branding, publicity, professional celebrity, and the other components of Fame for anyone wanting to increase their visibility, capture the power of a compelling personal brand, and monetize the results. Personal branding pioneers Jay Maggie Jessup take the reader backstage through Fame's history from the early Hollywood star-making machine through to today's Internet celebrities. They demonstrate the successes of JFK, Mother Theresa, Martha Stewart, President Obama, and the leading voice of every field are created with the same strategy - the Fame Formula. Every profession has its super successful celebrities and Fame 101 shows the reader exactly how to become one of them.

Author Biography

Jay Jessup creates and manages Alpha Celebrities in every field with a radical mix of publicity, personal branding, and Brand-You marketing. He works with elite professionals, best selling authors, celebrity scientists, high trajectory actors, entrepreneurial royals, leaders of important causes, rock star politicians, startup gurus, breakout bands, very visible artists, and other remarkable people who harness the power of a compelling personal brand.Jay's study of publicity and branding secrets of 100 notables including Martha Stewart, Mother Theresa, Pablo Picasso, the Kennedy family, Billy Graham, John Grisham, and others led to his Fame Formula which catapults his clients to the top one percent of their professions.Jay Jessup co-founded Platform Strategy, an award winning boutique publicity and branding firm in 2002.As a prominent figure in the personal branding field, Jay travels across the United States consulting with remarkable people and companies seeking a path to industry leadership. He speaks regularly at professional conferences, events, and universities.

Table of Contents

Introduction	p. 2
What is Fame?: The Most Powerful Force in an Oprahfied Universe	p. 9
Fame Converts Hard Work Into Success	p. 10
What is Fame?	p. 11
What Do You Get? Wealth, Credibility, Recognition & Fun	p. 13
Hollywood Coins the Phrase "Movie Stars"	p. 16
Celebrities Rule - New American Royalty	p. 18
Your Maximum Authentic Self	p. 20
Who's Got Fame?: The Elite & How they Got There	p. 23
Kennedy Family Fame Machine	p. 24
Politics	p. 26
Nothing's Sacred - Mother Theresa's Publicity Team	p. 28
The Help Become Celebrities	p. 30
Medical Stars - Doctors Who Play One on TV and Radio	p. 33
Not Just Another Pretty Face-Brilliantly Branded Babes	p. 35
Millionaire Mechanics and Cel - "Ab"-rities	p. 36
Everyday Micro Celebrities	p. 39
Who's Next?	p. 40
The Fame Formula: Creating Your Own Powerful Brand	p. 41
Here it is - The Formula That Creates the Super Elite of Every Field	p. 42
Publicity - The Ticket to Very Big Visibility	p. 43
Personal Branding-Creating Power Brand "You"	p. 46
Expand Your Brand Playing Field	p. 48
Marketing Your Powerful Personal Brand	p. 50
Personal Evolution - Your Brand Must Constantly Evolve	p. 51
That's the Fame Formula	p. 53
The Celebrity Next Door: Anyone Can Have Fame	p. 55
Yes, We Said Anyone	p. 56
Candidates: Nationally Known Local Contenders and Locally Known Nationals	p. 57
Lawyers: While the Rest are Lunching, the Players are Launching	p. 59
Doctors: Harried Physician or Composed Visible Professional?	p. 61
Authors: Best Seller Status Isn't About the Book	p. 63
Actors, Musicians and Other Entertainers: Its Way More than Talent	p. 64
Teachers: Miss Nelson Heads for the Oscars	p. 66
Your Fame Foundation: The Platform	p. 69
A Platform - The Key to Synergistically Growing Your Brand	p. 70
Your Own Personal Platform	p. 71
Your New Best Friend Should Be a Spider	p. 74
Arachni-Synergy	p. 78
Spiders on Steroids	p. 79
AH Spiders are Not Created Equal	p. 82
Your Personal Fame Foundation	p. 84
Everyone Loves an Author: Your Book(S)	p. 87
Author Status is a Key Element of Fame	p. 88
Rules & Realities of Book Deals	p. 89
Too Busy or Can't Write? No Problem - A Ghost Story	p. 91
Your Ideal Subject; It's Not What You Think	p. 93
No Time to Write? Easy Steps to a Fast Book	p. 95
Recipe for a Best Seller - Publicity and Partners	p. 97
Your Second Book; Always be Writing	p. 99
You Dot Com: Your Powerful Online Footprint	p. 101
You Online - Unlimited Opportunities for Internet Fame	p. 102
The Strategic Celebrity Website Doesn't Start With Your "Tech Guy"	p. 103
Celebrity Website Philosophy	p. 105
Two Critical Elements of a High-Impact Celebrity Website	p. 107
Your Blog - Branding, not Ranting	p. 109
Fame Seeker: Meet, Identify & Profile Your Fans	p. 110
Internet Geography - The Concept	p. 112
Internet Geography - Fame Supporting Examples	p. 114
Two More Celebrity Website Elements	p. 116
Create a Powerful Presence: Role, Image & Message	p. 119
Presence - What is it?	p. 120
Define Your Role, Your Stage & Your Audience	p. 121
Looking The Role - Fashion Tips From Napoleon & The Olsen Twins	p. 123
The Terrible Too's For Women - Head Over Heels	p. 125
The Celebrity Look - In Every Field	p. 128
Sounding Your Role - Intelligence, Confidence & Authority	p. 130
The Sound of Intelligence - Here's How to Get it	p. 132
Your Message Content	p. 133
Fame Fuel: Media Exposure And How to Get it	p. 137
"I Saw you on Good Morning America!"	p. 138
Positive Media Attention: Benefits and More Benefits	p. 139
News & Information	p. 141
What The Media Wants - it's Your Story, Not You	p. 143
Brand Yourself Nationally but Localize Your Story for Maximum Media	p. 145
The Art of the Press Release	p. 147
There's No Oscar for Best Publicist	p. 149
Successful Personal Brands: Skip the Rookie Media Blunders	p. 153
Media Mistakes and How to Avoid Them	p. 154
Smart Personal Brands Know They Are Always on the Record	p. 155
When Holding Back is an Interview Killer	p. 157
Leading Voices Offer Shows Rather Than Personal Promotion	p. 159
Win Media Coverage by Avoiding the Advertiser Mindset	p. 161
When Fame Comes Knocking do Not be Napping	p. 162
To Be a Featured Expert You Must be one and Stay One	p. 165
Leveraging Fame: To Join the Lucrative World of Professional Speakers	p. 169
Join the Lucrative World of Professional Speakers	p. 170
Courting the Gatekeepers Who Control Paid Speaking Engagements	p. 171
Critical Elements of an Effective Speaker's Marketing Toolkit	p. 174
Expand Your Wins with Sizzling Titles and Broadened Subjects	p. 176
Learn From Comedians and Candidates	p. 178
Preparation, Practice, Coaches and Friends	p. 180
How Long it Takes to Get Onstage and the Net Benefit	p. 182
Fame Barriers: They are Self Created, Get Past Them	p. 187
You have the Fame Formula - What Can Stop You?	p. 188
The Shortcuts on the Fame Path are Pitfalls in Disguise	p. 190
The 10 Pound Barrier	p. 191
Spotlightphobia or Fear of Fame	p. 193
Doing What it Takes	p. 194
Focus: The Trait of Champions and Surely the Famous	p. 195
The Fame Killers - Negative People	p. 196
Believing Your Own Press	p. 198
Duck These Barriers	p. 199
Fame For Life: Maintaining Your Personal Brand	p. 203
Avoid the Overexposure Trap	p. 204
Making the Charity Connection	p. 206
The Nice People at Death Killer Records	p. 208
Constant Forward Motion - Maintaining Personal Brand Momentum	p. 210
Build Your Network, but Don't Network	p. 211
Help Media Friends	p. 214
Parting Words	p. 217
About the Authors	p. 218
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