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About This Book
Fascinate: How to Make Your Brand Impossible to Resist
By Sally Hogshead
If you're looking to captivate your audience and make your brand stand out in a crowded market, "Fascinate" by Sally Hogshead is the perfect resource. This book has been a go-to guide for marketers and business professionals since its release in 2016.
Who Uses It?
Primarily, this book is used by marketers, business owners, and educators who want to understand the science of fascination and how to apply it to their branding strategies. Whether you're a seasoned professional or just starting out, "Fascinate" provides a comprehensive framework for creating irresistible brands.
History and Editions
The book has been extensively revised and updated to include the latest research on the science of fascination. Sally Hogshead, a master marketer with award-winning copywriting experience, shares original case studies and practical strategies to help you capture the attention of a distracted world. The book includes a free assessment tool called the Brand Fascination Profile, which helps you earn attention in any environment.
Author and Other Works
Sally Hogshead is a renowned expert in marketing and branding. Her work focuses on the power of fascination in attracting and retaining customers. While "Fascinate" is her most notable work in this field, she has also contributed to various other publications and courses that delve into the intricacies of marketing and branding.
Detailed Information
ISBNs and Formats
Hardcover: ISBN-13: 9780062206480
eTextbook: ISBN-13: 9780062206497 (The ebook for "Fascinate" is available right here on eCampus.com!)
eTextbook: ISBN-13: 9780062206503 (The ebook for "Fascinate" is available right here on eCampus.com!)
Loose-leaf: ISBN-13: (Not available)
Rental Options: Available through eCampus.com with various rental durations
Publication Details
Publisher: Harper Business
Publication Date: April 26, 2016
Number of Pages: 352
Language: English
Item Weight: 1.5 pounds
Dimensions: 6.9 x 1.4 x 9.2 inches
Other Editions and Formats
While there are no other editions of "Fascinate" with different ISBNs, the book remains a valuable resource for anyone looking to understand and apply the principles of fascination in their branding strategies.
Related ISBNs:
9780062206497
9780062206503
Note: The e-book ISBNs listed above are specific to the book "Fascinate" and are available on eCampus.com. Rental options are available through eCampus.com for all formats.
