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9780470655771

Fashion Design Process, Innovation and Practice

by ;
  • ISBN13:

    9780470655771

  • ISBN10:

    0470655771

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2012-01-17
  • Publisher: Wiley

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Summary

Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if local processes are followed in the design process. Fashion Design shows you how the design process can be successfully applied to satisfy market needs and trends. With its problem solving approach, and the practical design projects and portfolio exercises, you are encouraged to develop your innovation, experimentation and versatility. Special attention is paid to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.

Author Biography

Kathryn McKelvey is a Reader at Northumbria University, in the School of Design. She teaches drawing and visual communication to Motion Graphics and Animation students, but fashion remains a key component for her own research. Kathryn has worked in the fashion forecasting industry in New York as an illustrator and designer.

Janine Munslow is the head of fashion at Northumbria University. Previously, Janine worked as a fashion and textile designer in London, before setting up her own design label partnership, Guerilla Farm, wholesaling in Europe, USA and the Far East, and with established fashion outlets in London.

Table of Contents

Acknowledgementsp. iii
Contentsp. iv
Prefacep. vi
Introductionp. 1
Flow chartp. 2
Analysing the briefp. 3
Innovation - exercisesp. 5
Developing designs - quick start exercisep. 13
Researchp. 14
Design processp. 34
Specialist marketsp. 114
Collectionsp. 121
Decision makingp. 128
Design using the computerp. 132
Promotionp. 138
Promotion - stylingp. 146
The Portfoliop. 148
Fashion careersp. 156
Case studiesp. 175
Bibliographyp. 224
Indexp. 225
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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