Fashion Design : Process, Innovation and Practice

by Kathryn McKelvey (School of Design at Northumbria University, Newcastle); Janine Munslow (University of Northumbria)

• ISBN13: 9780632055999
• ISBN10: 0632055995
• Format: Paperback
• Copyright: 2003-02-01
• Publisher: Wiley-Blackwell

Summary

Fashion design seems to be a glamorous mystery for which only a fortunate few have sufficient talent. In reality, however, commercially successful results can be achieved if a number of logical processes are followed in the design process. It is not necessary to be blessed with a superlative talent.The analytical, problem-solving approach of this textbook, combined with practical design projects and portfolio exercises, shows how the design process can be successfully applied to satisfy market needs and trends.

Author Biography

Janine Munslow is course leader for the BA (Honours) fashion marketing degree course at the University of Northumbria at Newcastle.

Table of Contents

Preface	vii
Acknowledgements	viii
Introduction	1	(2)
Flow chart	3	(1)
Analysing the Brief	4	(2)
Innovation	6	(6)
Exercises to Promote Innovation	12	(3)
Developing Designs - Quickstart Exercise	15	(1)
Research Inspiration	16	(3)
Research Direction	19	(13)
Fashion Prediction	20	(8)
The Fashion Cycle	28	(1)
Fashion and Art	29	(2)
Sub-culture/Street Style	31	(1)
Design Process	32	(79)
Introduction	32	(2)
Design Development	34	(7)
Colour	41	(4)
Silhouette	45	(9)
Proportion	54	(10)
Understanding Fabric	64	(12)
Construction	76	(18)
Basic Skirts	77	(1)
Basic Bodices	78	(1)
Skirts/Panels	79	(1)
Skirts/Pleats	80	(1)
Dresses	81	(6)
Basic Sleeves	87	(2)
Basic Trousers	89	(3)
Basic Collars	92	(2)
Prototypes	94	(7)
Embellishment	101	(10)
Design for Specialist Markets	111	(2)
Designing Ranges and Collections	113	(7)
Decision Making	120	(2)
Design Using the Computer	122	(7)
Promotion/Graphics	129	(1)
Promotion/Styling	130	(1)
The Portfolio	131	(1)
Fashion Careers	132	(21)
Press Assistant	132	(1)
Public Relations	133	(1)
Assistant Buyer	134	(1)
Assistant Designer High Street	135	(1)
Assistant Designer	136	(2)
Visual Merchandising	138	(2)
Costume Designer	140	(2)
Working for a Magazine	142	(2)
Fashion Predictor	144	(1)
Product Development	145	(3)
Textile Agent	148	(1)
Recruitment Consultant	149	(1)
New Media Promotion	150	(2)
Supplier	152	(1)
Case Study	153	(71)
Introduction	153	(5)
Research Inspiration	158	(6)
Research Direction	164	(6)
Fabric Development	170	(4)
Design Development	174	(10)
Design Development - Outfits	184	(4)
Outfits - Childrenswear	188	(6)
Print Development - Childrenswear	194	(5)
Working Drawing	199	(1)
Prototyping	200	(2)
Promotion/Graphics	202	(17)
Promotion/Styling	219	(5)
Bibliography	224	(1)
Index	225