Fashion Forecasting: Research, Analysis, and Presentation

by Brannon, Evelyn

• ISBN13: 9781563678202
• ISBN10: 1563678209
• Edition: 3rd
• Format: Paperback
• Copyright: 2010-06-16
• Publisher: FAIRCHI

Summary

This comprehensive text provides students with the tools to bridge the gap between ambiguous signs and actionable decisions.

Designed to make forecasting techniques accessible, Fashion Forecasting not only explains information gathering, but also the process of organizing and analyzing the information for presenting and implementing the forecast.

Completely updated with full color illustrations, the 3rd Edition features the most up to date information on current fashion forecasting practices, including the use of the Internet, Trade Shows, Fashion Weeks, and Regional Centers. It will also give the reader an opportunity to rehearse these best practices through case studies and forecasting activities.

Author Biography

Evelyn L. Brannon is retired from Auburn University, where she was an associate professor of fashion forecasting, apparel design, entrepreneurship, and consumer preference. She is a member of several honorary societies, including Epsilon Sigma Phi (extension) and Kappa Tau Alpha (journalism). Her professional memberships include the International Textile and Apparel Association and the Association for Consumer Research. In 2002, she received the Scientific Excellence Award from the National Textile Center for her research efforts.

Table of Contents

Forecasting Frameworks
Introducing Innovation
The Direction of Fashion Change
Cultural Indicators
Fashion Dynamics
Color Forecasting
Textile Development
The Look: Design Concepts and Style Directions
Marketplace Dynamics
Consumer Research
Sales Forecasting
Forecasting at Work
Competitive Analysis
Presenting the Forecast
Features
Updated examples of current forecasting practices
New and improved Forecasting Activities within each chapter
New and updated cases and profiles
Updated Resource Pointers listing Web sites and resources for forecasting information