In Fashion From Runway to Retail, Everything You Need to Know to Break Into the Fashion Industry

by Iverson, Annemarie; Von Furstenberg, Diane

• ISBN13: 9780307463838
• ISBN10: 0307463834
• Edition: 1st
• Format: Paperback
• Copyright: 2010-08-10
• Publisher: Potter Style

Summary

If you've ever dreamed of working at Vogue, photographing supermodels, or outfitting celebrities, In Fashion will equip you with everything you need to know to get an ino into fashion. Former beauty and fashion news director of Harper's Bazaar and editor in chief of Seventeen, Annemarie Iverson the outsider's insider knows just how to get noticed and stay on top. In Fashion is packed with her insightful tips, along with advice from leaders at Michael Kors, Bergdorf Goodman, Cond Nast, and more. Straightforward, honest, and insightful, Iverson has put together a book that will help you determine your best fashion career fit will providing a bird's eye view into the most elite fashion companies. Along the way, you'll learn what school may be best for you, as well as how to write a chic resume, handle the pressures of a fast-paced environment, hone your skills to make you a success in your ideal job, and more. The most comprehensive guide available for a notoriously competitive industry, In Fashion exposes all of its seams, with plenty of details on what it's like to work at dozens of of elite and cutting-edge companies. Whether you're just getting started or are considering a career switch, In Fashion offers all the resources you need to land your dream job in fashion.

Author Biography

ANNEMARIE IVERSON, formerly the editor in chief of Seventeen and YM and beauty and fashion news director of Harper's Bazaar, currently serves as Senior Vice President, Global Brand Development, at Bobbi Brown Cosmetics. She's also authored the bestselling books Bobbi Brown Beauty and Bobbi Brown Teenage Beauty.

Excerpts

FASHIONISTA APTITUDE SURVEY
 
What’syourfashion fantasy? Do you love clothes and design so much that you dream of becoming a famous fashion designer? Are you obsessed with shoes, endlessly sketching heels and soles and researching trims, buying vintage stilettos at flea markets for your collection? Or do you devour fashion magazines and envision yourself as an exquisitely dressed editor atVogue? Maybe you secretly imagine yourself in front of the camera, the smoky-eyed model in the Chanel ad, bringing next season’s designs to life for the whole world to admire? Or maybe you see yourself behind the scenes as the fashion photographer or the stylist who brings his or her own original twist to clothes and accessories or as the hair stylist or makeup artist on the shoot. All of these people—and thousands more—populate the world of fashion. Each of them isIn Fashion,and that’s where you want to be too. But how can you get there?
 
Well, you’re already on your way: Thepassionthat’s in your heart and mind for your future career is essential and will help shape your success and happiness almost more than anything else. While your fashion dreams may quickly become reality and you will soon be touted as the next Donna Karan, Anna Wintour, or Kate Moss, chances are there are years of education, tough work, highs, but mostly lows between you and that happy ending. Wouldn’t it be a lot easier to know up front what path to follow? Or at least to know of a path or two that would be so wrong for your personality, so abhorrent to your tastes, that you shouldn’t bother exploring them?
 
Beyond the passion (or obsession),wheredo you start? What’s the right educational path and best possible schools, internships, and summer jobs? To get you started, we first need to understand:What sort of fashionista are you?
 
To answer that question, we need to delve deep insideyourDNA to see howyourpersonality is hardwired: What inspires you? And, conversely, what makes you glaze over? Shut down?

Just as millions of young people take the Myers-Briggs Type Indicator (MBTI) test to help determine their best possible career paths, you are about to take theIn FashionFashionista Aptitude Survey to see where you might best fit in the ephemeral, glamorous, exhausting, and unpredictable world of fashion. The survey explores whether you are naturally outgoing or introverted; whether, when faced with information, you take it in on face value or, instead, you interpret it and add new meaning; whether, in dealing with the outside world, you tend to instantly judge a situation or you prefer to allow elements and details to seep in slowly.
 
Since there are no right or wrong answers to these questions, go with your first instinct and don’toverthink. It is best to take a couple of quiet minutes to do these questionson your own: Doing the survey out loud with friends will inevitably skew the results. Given that fashion is a visual industry driven by image, creativity, and illusion, even in the hardest of economic times, this survey is designed for those who are naturally drawn to glamour. If you think the survey questions are inane and/or you don’t identify with any of the responses, you might want to seriously question your inclination to the field itself. Let’s face it, if you need something more concrete, there’s always engineering, accounting, medicine, IT...
 
Those fields aren’t for you? Okay, then. Let’s begin.
 
1. word that best describes you:
a. Outrageous
b. Sensitive
c. Insightful
d. Ingenious
 
2. as a child, you most liked:
a. Performing
b. Drawing
c. Reading
d. Socializing
 
3. personalities whose biographies you’d most