The Fast Forward MBA in Business Communication

by Vicker, Lauren; Hein, Ron

• ISBN13: 9780471327318
• ISBN10: 047132731X
• Format: Paperback
• Copyright: 1999-07-01
• Publisher: Wiley
• More Book Details
• Purchase Benefits

Summary

* Real-world information that you can put to use now!

Table of Contents

COMMUNICATION STRATEGY.

Strategic Business Communication.

Document Management in an Electronic Age.

BUSINESS WRITING AND EDITING.

Using Writing and Editing Processes.

Developing the Logic and Structure of Documents.

Document Layout and Design: Making Your Logic Visually Clear.

Making Your E-Mail Go Further and Do More.

Memos.

Business Letters.

Reports and Executive Summaries.

Proposals and Requests for Proposals.

BUSINESS PRESENTATIONS.

Defining Your Purpose.

Analyzing Your Audience.

Gathering Supporting Materials.

Organizing Your Ideas.

Planning Visual Support.

Practicing Your Delivery.

Handling Questions and Answers.

Handling Speech Anxiety.

Evaluating Your Presentation.

WRITING AND PRESENTING AS A TEAM.

Writing as a Team.

Presenting as a Team.

Appendices.

Notes.

Bibliography.

Index.