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Laurie Zuckerman left her corporate PR job in 1999 to make writing her full-time career. She contributes columns and feature articles to a number of business journals and lifestyle magazines, and writes for businesses ranging from Fortune 500s to startups, with a focus on health care, high tech, and business.
Introduction: Answering the Age-Old Question: Why Is Uncle Al So Fat? | p. ix |
Craze or Crisis? | p. 1 |
So Why Now? | p. 2 |
My Soccer Team Eats Oranges | p. 3 |
So How about Adults? Are We Gaining, Too? | p. 7 |
A Growing Waistline Can Be Bad for Your Health | p. 10 |
But Are We the Only Ones Gaining Weight? | p. 13 |
The Longer You Stay, the Bigger You Get | p. 16 |
I'll Take a Deep-Fried Coca-Cola | p. 17 |
First Things First | p. 18 |
Cheap Food Gets Cheaper | p. 19 |
The Rise of French-Fried Potatoes | p. 22 |
Please Pass the High-Fructose Corn Syrup | p. 24 |
A Full Pound of Sausage, Bacon, and Ham: Have a Meaty Morning | p. 28 |
Too Much of a Good Thing | p. 31 |
Kids Are Also Drinking the Kool-Aid | p. 33 |
When Is Enough Enough? | p. 34 |
Why We're Moving Less: (Hint: It's Not Just the La-Z-Boy) | p. 37 |
But I Don't Have Time! | p. 38 |
Not Quite the Jetsons, But... | p. 40 |
Just Be a Marathon Runner | p. 44 |
We're Not Farmers Anymore | p. 45 |
Sprawling Out | p. 47 |
Our Kids Are Also Slowing Down | p. 48 |
Wrapping It Up | p. 49 |
So Where Else Can We Lay the Blame? | p. 51 |
Blame Mom and Dad | p. 52 |
The Just Blame Mom (You Know You Will Anyway) | p. 55 |
Blame the Meds | p. 56 |
Blame the Cigs (One More Theory Goes Up in Smoke) | p. 59 |
Blame the All-Nighter | p. 61 |
Blame the Air Conditioner (Not Cool) | p. 62 |
Blame Pollution (It's a Dirty Business) | p. 63 |
Blame That Nasty "Fat Bug" | p. 64 |
It's the Economy, Stupid | p. 67 |
Beware: Moral Hazard | p. 69 |
Just Bill My Health Insurance | p. 71 |
Is Obesity as Bad as It Used to Be? | p. 74 |
Just Take a Pill or Get a Procedure | p. 76 |
So We're Fat - Who Cares? | p. 81 |
Is Uncle Al Overweight? | p. 82 |
C'mon Now, We're Only Utility Maximizing | p. 85 |
Now, Let's Tear This Argument Apart (and Put It Back Together) | p. 88 |
So Should Dad (and the Government) Care that Uncle Al Is Obese? | p. 91 |
Just Follow the Money | p. 93 |
The Role of Government | p. 101 |
Market Failures | p. 103 |
Externalities | p. 105 |
Market Power | p. 107 |
Public Goods | p. 108 |
Obesity and National Defense | p. 109 |
Imperfect (Asymmetric) Information | p. 111 |
Is There a Role for Government? | p. 115 |
Weighing the Public Policy Issues (for Adults) | p. 117 |
Equity | p. 118 |
Irrationality | p. 122 |
Compelling Public Need | p. 123 |
Revisiting Past Policy | p. 125 |
The Road Ahead | p. 138 |
Summing Up | p. 151 |
Weighing the Public Policy Issues (for Kids) | p. 153 |
First, a Step Back | p. 155 |
Child Abuse? | p. 160 |
School-Based Regulations | p. 161 |
Your Mouth Will Really Groove | p. 175 |
In Closing | p. 179 |
The Employer's Dilemma | p. 181 |
Why Don't Businesses Invest More in the Health of Their Workforce? | p. 182 |
The Dirty Secret about Employee Wellness Programs | p. 189 |
So What's an Employer to Do? | p. 192 |
Could These Programs Get Me in Legal Hot Water? | p. 201 |
The ObesEconomy | p. 203 |
Just How Big Is the Weight-Loss Industry? | p. 204 |
Just Take a Pill | p. 209 |
Bigger and Better | p. 214 |
Invest in New Technology | p. 219 |
In the Name of Progress | p. 221 |
How to Lose Weight Like an Economist | p. 223 |
Economic Weight-Loss Techniques | p. 226 |
A Few More Secrets to Success | p. 231 |
Conclusion | p. 234 |
Notes | p. 239 |
About the Authors | p. 267 |
Index | p. 269 |
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