Fearless Editing:: Crafting Words and Images for Print, Web, and Public Relations

by Pilgrim; Tim

• ISBN13: 9780205393541
• ISBN10: 0205393543
• eBook ISBN(s): 9781317348313
• Edition: 4th
• Format: Nonspecific Binding
• Copyright: 2004-10-28
• Publisher: ROUTLEDGE

Summary

Fearless Editing clearly articulates the basic concepts underlying editing techniques and demonstrates their application for newspapers, public relations, magazines, and Web pages. This text takes a conceptual approach that integrates verbal skills with visual elements. Unlike other texts that are clearly designed for print, this book includes multimedia applications in every chapter. Features bull; bull;Focuses on six concepts that underlie editing-priority, unity, contrast, clarity, beauty, and community-which makes it more interesting than traditional ";how-to"; approaches and provides a springboard for lively in-class discussions and ever-improving work. bull;Integrates visual learning in stages with verbal editing, so students see the connection between the two and gain a fuller context for their work with words. bull;Offers two chapters on graphics that explain mathematical and statistical practices and guide students to create sound and meaningful charts and graphs. bull;Integrates material on the Web and public relations throughout the text, preparing students to work in a variety of media throughout their careers. bull;Features a chapter on color, which is applicable to print and Web media. About the Authors Carolyn Dale, M.C. (University of Washington) is currently an associate professor at Western Washington University in the journalism department. She has taught editing, writing and magazine staff courses at the university level for 20 years and has worked as a newspaper reporter and editor and consultant for online media. Tim Pilgrim, M.A., Ph.D. (University of Washington), is also an associate professor at Western Washington University in the journalism department. He has newspaper and online consulting experience and has taught college-level newswriting and editing for 25 years at the University of California, San Diego, and the University of North Carolina, Wilmington.

Author Biography

Carolyn Dale is currently an associate professor at Western Washington University in the journalism department.

Table of Contents

Acknowledgments	xiii
Introduction	1	(6)
Concepts: A Time for Editing	7	(16)
Six Concepts Guide Effective Editing	8	(1)
Editing for Media	8	(3)
Using Concepts in Editing	9	(2)
Editing Differs in Each of the Major Media	11	(5)
Newspapers	12	(1)
Magazines	13	(1)
World Wide Web	14	(1)
Public Relations	15	(1)
Audiences and Ethics	16	(1)
Conclusion	17	(1)
Exercises	18	(1)
Helpful Sources	19	(4)
Priority: Shaping Stories on the Page	23	(18)
Copy Editors' Expanding Role	24	(1)
Modular Design	25	(1)
Story Mix: News and Features	25	(2)
Values within News Stories	27	(1)
Values within Feature Stories	27	(1)
Copy Editing and Visual Components	28	(3)
Expressing News Values through Editing	31	(1)
Critical Evaluation of Information	31	(1)
Spotting Holes in Stories	32	(1)
Editing Leads and Story Shapes	33	(3)
Editing Story Shapes	34	(2)
Information in a Democracy	36	(1)
Conclusion	36	(1)
Exercises	37	(1)
Helpful Sources	38	(3)
Clarity: The Poetic Heading	41	(24)
Using Literary Devices	42	(1)
Shapes of Headings	42	(1)
Magazine-Style Headings	43	(1)
Web Page Headings	43	(1)
Priority	44	(1)
Line Division	45	(1)
Choosing Type for Headings	46	(8)
Typeface	47	(1)
Type Sizes	48	(1)
Proportioning Type Size to Page Size	48	(6)
Online Headings	54	(1)
Deciding Column Width	54	(1)
Back to Basics	55	(5)
Building a Foundation	55	(1)
Working with the Words	56	(1)
Punctuation and AP Style	57	(1)
Layout and Graphic Considerations	58	(1)
The Don'ts	58	(2)
Conclusion	60	(1)
Exercises	61	(1)
Helpful Sources	61	(4)
Working with Words---and Their Writers	65	(16)
Understanding the Extent of Editing	66	(1)
Naming the Error	66	(1)
Never Inserting Errors	67	(1)
Naming What Is Good	67	(2)
Caution Areas in Editing	68	(1)
Time between Drafts	69	(1)
Editing in Stages	69	(2)
The Story Level	70	(1)
The Sentence Level	70	(1)
AP Style and Punctuation	70	(1)
Editing American English	71	(1)
Colorful Writing versus Sensationalism	71	(1)
Developing a Personal Editing System	72	(1)
Grammar Sleuthing A to Z	73	(4)
Checking Basic Sentence Parts	73	(1)
Checking How Phrases Are Attached	74	(1)
Determining the Case of Nouns	75	(1)
Checking Singular/Plural Agreement	76	(1)
Building a List of Tricky Word Pairs and Combinations	76	(1)
Making It Better	77	(1)
Conclusion	78	(1)
Exercises	79	(1)
Helpful Sources	80	(1)
Shaping Beautiful Writing	81	(16)
Style as a Means of Unity	82	(1)
Fixing Basics: A Guide for When to Look Things Up	83	(1)
Tense	84	(1)
Agreement	84	(1)
Voice	85	(1)
Parallel Structure	85	(1)
Case	86	(1)
Dangling and Misplaced Modifiers	87	(2)
Quotations	89	(2)
Punctuation	91	(4)
end marks	91	(1)
semicolons, colons, dashes, hyphens	91	(1)
commas	92	(1)
Catman Comma Guide	93	(2)
Conclusion	95	(1)
Exercises	95	(1)
Helpful Sources	96	(1)
Components of Story Packages	97	(24)
Text-Based Graphics	98	(3)
Eye-Movement Studies	101	(3)
Graphics Present Editing Questions	104	(1)
Working with Longer Stories	104	(1)
Subheads: Organizing by Theme	105	(1)
Linear and Non-Linear Layouts	106	(1)
Planning Text-Based Graphics	107	(1)
Placing Graphics	108	(1)
News Services	108	(1)
Editing Wire Stories	109	(2)
Fact Checking	111	(1)
Working with Computers and Software	112	(1)
Tasks Falling to Editors	112	(4)
Creating Page Templates	112	(1)
Applying Color Palettes	113	(1)
Storing and Using Recurring Items	113	(1)
Storing and Applying Typographical Formats	114	(1)
Cropping and Sizing Photos and Importing Photos, Illustrations and Graphics (Wrapping Text)	114	(1)
Creating Graphics	114	(1)
Ensuring Consistency of Type Fonts Available	115	(1)
Maintaining a Local Style Guide	115	(1)
Establishing Style for References and Links	115	(1)
Saving Files and Making Backups	115	(1)
Conclusion	116	(1)
Exercises	116	(3)
Helpful Sources	119	(2)
Editing Images	121	(52)
Contrasts	123	(2)
Angle	125	(1)
Freezing Action and Recording Anguish	126	(1)
People	127	(36)
Literal and Figurative Meanings	163	(1)
Illustrations and Art	164	(1)
Background and Composition	165	(2)
Placing Photos Together	167	(1)
Words with Images	167	(1)
Production	168	(1)
Conclusion	169	(1)
Exercises	170	(1)
Helpful Sources	171	(2)
Color	173	(14)
Color as Light	173	(1)
Colors and Their Complements	174	(1)
Physiological Impact	175	(1)
A Publication's Palette	176	(1)
Color Interactions	177	(1)
Hue, Value and Intensity	178	(1)
Usefulness of Gray	178	(1)
Using Color with Photographs	179	(2)
Emphasis or Decoration?	181	(1)
Technology: RGB and CMYK	182	(1)
Conclusion	183	(1)
Exercises	184	(1)
Helpful Sources	185	(2)
Typography	187	(24)
Characteristics of Type	188	(1)
Type Fonts and Sizes	189	(3)
Fonts Designed for Online Reading	192	(1)
Using Special Treatments Well	193	(1)
Characteristics of Body Text	193	(1)
Line Length and Justification	194	(1)
Kerning and Tracking	195	(1)
Type and Contrast	195	(2)
Type and Unity	197	(1)
Typography and Grids	198	(1)
Hierarchies in the Message	199	(1)
Proportion	199	(4)
Visual Styles	203	(1)
Redesigns	204	(1)
Conclusion	204	(1)
Exercises	205	(4)
Helpful Sources	209	(2)
Clarity with Data: Informational Graphics	211	(26)
Essential Parts of Infographics	215	(1)
Asking the Right Questions	216	(2)
Surveys	218	(6)
Using Percentages	224	(1)
Identifying the Base	224	(1)
Including Actual Numbers	224	(1)
Showing the Zero Point and Regular Intervals	225	(1)
Forming Categories	225	(1)
Projections and Predictions	225	(1)
Averages	226	(1)
The Bell Curve and Standard Deviation	226	(4)
Testing for Significance	229	(1)
Evaluating Research Studies	230	(1)
Correlational versus Cause-and-Effect Findings	231	(1)
Relative and Actual Risk	232	(2)
Conclusion	234	(1)
Exercises	235	(1)
Helpful Sources	236	(1)
Layout and Design	237	(16)
Roles of Designers and Editors	238	(1)
Intersection of Layout and Design	238	(3)
Design Issues across Media	241	(1)
Distinguishing between News and Features: Newspapers	241	(1)
Handling Inside Pages: Tabloids	242	(3)
Production Costs: Newsletters	245	(1)
Covers and Contents Pages: Magazines	245	(2)
Full Color: Magazines	247	(1)
Ease of Use: World Wide Web Pages	248	(2)
Conclusion	250	(1)
Exercises	251	(1)
Helpful Sources	252	(1)
Balancing Community Interests: Ethics and Law	253	(16)
`Written Limits': Ins and Outs of Law	254	(1)
Copyright	255	(1)
Libel	256	(1)
What to Prove	257	(1)
Avoiding Libel Suits---the Chill of It All	258	(1)
Defenses against Libel	258	(1)
Privacy	259	(2)
`Unwritten Limits': Sensitivity to Community	261	(1)
Editorial Leadership	262	(1)
A Matter of Truth	262	(3)
Online Legal and Ethical Resources	263	(2)
Conclusion	265	(1)
Exercises	265	(2)
Helpful Sources	267	(2)
Index	269