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9780071034357

Field Guide to Marketing

by ;
  • ISBN13:

    9780071034357

  • ISBN10:

    0071034358

  • Format: Hardcover
  • Copyright: 1993-12-01
  • Publisher: Harvard Business School Pr
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List Price: $29.95
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Summary

Organized to permit swift & early access, the book also contains revealing information about well-known companies & products, as well as descriptions of some of the world's biggest & most influential advertising agencies. Sprinkled with witty & enlightening quotes from a variety of sources, Field Guide to Marketing sparks deeper thinking about the contemporary issues in marketing. Marketing professionals & general managers alike will find themselves using this reference tool daily.

Supplemental Materials

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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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