Field Guide to Starting a Business

by Pollan, Stephen M.; Levine, Mark

• ISBN13: 9780671675059
• ISBN10: 0671675052
• Format: Paperback
• Copyright: 1990-04-15
• Publisher: Touchstone

Summary

The Field Guide to Starting a Business offers encouragement and essential no-nonsense advice to the rapidly growing number of people who want to start businesses of their own -- from MBAs who want out of the rat race to homemakers who want to work out of their living rooms.

Author Biography

Mark Levine is the coauthor of multiple books including Stephen Pollan’s Foolproof Guide to Buying a Home, Stephen Pollan’s Foolproof Guide to Selling Your Home, and The Field Guide to Starting a Business. He is also a contributing editor of Lifescripts for Family and Friends.

Table of Contents

General Principles	p. 13
The Entrepreneurial Personality	p. 15
Opportunities and Risks for Today's Small Business Person	p. 34
The Idea	p. 43
Putting Together Your Team	p. 55
Your Customer and Your Market	p. 79
Selecting Your Location	p. 85
Cultivating the Right Image for Your Business	p. 100
Finding Seed Financing	p. 121
Opening the Door	p. 137
The Pains of Unbundling	p. 143
Second-Tier Financing	p. 148
Fine Tuning	p. 165
The Anatomy of a Business Plan	p. 167
Choosing a Business Structure	p. 175
Financial Management	p. 182
How to Pick a Partner	p. 194
Buying an Existing Business	p. 200
Buying a Franchise	p. 217
Tactics for Retail Businesses	p. 223
Tactics for Service Businesses	p. 231
Tactics for Home Businesses	p. 236
The Secrets of Success	p. 243
Index	p. 251
Table of Contents provided by Syndetics. All Rights Reserved.