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A Financial Management Framework | p. 1 |
Introduction and Overview | p. 3 |
Chapter Goals | p. 3 |
Introduction | p. 3 |
A Financial Management Framework | p. 3 |
The Health Care Environment | p. 3 |
Financial Management and Nursing Leadership in the Health Care Organization | p. 4 |
Key Issues in Applied Economics | p. 4 |
Quality, Costs, and Financing | p. 5 |
Financial Accounting | p. 5 |
Accounting Principles | p. 5 |
Financial Statement Analysis | p. 6 |
Cost Analysis | p. 6 |
Cost Management | p. 6 |
Determining Health Care Costs and Prices | p. 6 |
Recruiting and Retaining Staff | p. 7 |
Planning and Control | p. 7 |
Strategic Management | p. 7 |
Budgeting Concepts and Budget Preparation | p. 7 |
Controlling Operating Results and Variance Analysis | p. 8 |
Benchmarking, Productivity, and Analysis of Costs | p. 8 |
Managing Financial Resources | p. 8 |
Short-Term Financial Resources | p. 9 |
Long-Term Financial Resources | p. 9 |
Additional Management Tools | p. 9 |
Management Information Systems and Computers | p. 9 |
Forecasting and Other Decision-Making Methods | p. 9 |
Marketing | p. 10 |
The Nurse as Entrepreneur | p. 10 |
Nursing and Financial Management: Current Issues and Future Directions | p. 10 |
The Health Care Environment | p. 11 |
Chapter Goals | p. 11 |
Introduction | p. 11 |
The Key Participants in the Health Care System | p. 12 |
Providers | p. 12 |
Nurses | p. 12 |
Physicians | p. 13 |
Hospitals | p. 14 |
Government | p. 14 |
Other Providers | p. 15 |
Suppliers | p. 15 |
Consumers | p. 15 |
Regulators | p. 16 |
Payers | p. 17 |
Individual Consumers | p. 17 |
Insurers | p. 18 |
Employers | p. 18 |
Government | p. 19 |
Financing the Health Care System | p. 19 |
The Medicare and Medicaid Programs | p. 20 |
The Insurance System | p. 21 |
Moral Hazard | p. 22 |
Coinsurance, Deductibles, and Co-Payments | p. 22 |
Customary and Reasonable Charges | p. 23 |
Other Sources of Financing | p. 23 |
Alternative Payment Approaches | p. 24 |
Paying Health Care Providers | p. 25 |
Hospital Payment | p. 25 |
Cost-Based Reimbursement | p. 25 |
Charity Care | p. 26 |
Prospective Payment Systems | p. 26 |
Negotiated Rates | p. 27 |
Pay-for-Performance | p. 27 |
Nurse Payment | p. 28 |
Physician Payment | p. 29 |
Home Health Agency Payment | p. 29 |
Nursing Home Payment | p. 29 |
Methods Use to Control Payments for Care | p. 30 |
Managed Care | p. 30 |
Health Maintenance Organizations | p. 30 |
Preferred Provider Organizations | p. 31 |
Point of Service | p. 32 |
Implications for Nurse Managers | p. 32 |
Key Concepts | p. 33 |
Suggested Readings | p. 34 |
The Role of Financial Management and Nurse Leadership in Health Care Organizations | p. 35 |
Chapter Goals | p. 35 |
Introduction | p. 35 |
The Role of Management | p. 36 |
The Hierarchy of Health Care Organizations | p. 36 |
The Top Management Team | p. 37 |
Line vs. Staff Authority | p. 38 |
Formal Lines of Authority | p. 39 |
Informal Lines of Authority | p. 42 |
Centralized vs. Decentralized Organizations | p. 43 |
The Role of the CFO and Other Financial Managers | p. 44 |
The Finance Function | p. 45 |
The Financial Accounting Function | p. 46 |
The Managerial Accounting Function | p. 46 |
Internal Control Function | p. 47 |
The Role of the CNE in Financial Management | p. 47 |
The Role of Mid- and First-Level Nurse Managers in Financial Management | p. 48 |
Transition from Staff Nurse to Nurse Manager | p. 49 |
The Role of Staff Nurses in Financial Management | p. 50 |
Interactions Between Fiscal and Nurse Managers | p. 50 |
Responsibility Accounting | p. 51 |
Responsibility Centers | p. 52 |
Incentives and Motivation | p. 52 |
Power and Politics | p. 53 |
Networking | p. 53 |
Implications for Nurse Managers | p. 54 |
Key Concepts | p. 54 |
Suggesting Readings | p. 55 |
Key Issues in Applied Economics | p. 56 |
Chapter Goals | p. 56 |
Introduction | p. 56 |
Fundamental Concepts of Economics | p. 57 |
Economic Goods | p. 57 |
Utility | p. 57 |
Marginal Utility | p. 58 |
Marginal Cost | p. 58 |
Savings | p. 58 |
Supply and Demand | p. 58 |
Free Enterprise | p. 58 |
An Example of Supply and Demand | p. 59 |
Elasticity of Demand | p. 60 |
Economies of Scale | p. 61 |
Increasing Returns to Scale | p. 61 |
Decreasing Returns to Scale | p. 61 |
Economics and Incentives | p. 62 |
Market Efficiency | p. 62 |
Redistribution of Resources | p. 63 |
Collective Action | p. 63 |
Equity Improvement | p. 63 |
Market Failure | p. 63 |
Government Intervention | p. 63 |
Lack of Full Information | p. 65 |
Lack of Direct Patient Payment | p. 65 |
Monopoly Power | p. 65 |
Monopsony Power | p. 66 |
Government-Induced Inefficiency | p. 67 |
Externalities | p. 67 |
The Market for Nurses | p. 67 |
Implications for Nurse Managers | p. 68 |
Key Concepts | p. 69 |
Suggesting Readings | p. 70 |
Quality, Costs, and Financing | p. 71 |
Chapter Goals | p. 71 |
Introduction | p. 71 |
What Is Quality and How Is it Measured? | p. 72 |
The Impetus for Integrating Quality, Cost, and Financing | p. 75 |
Quality Reporting | p. 79 |
Balanced Scorecards | p. 81 |
The Magnet Movement | p. 82 |
The Baldridge Award | p. 83 |
Relationships Among Health Care Quality, Costs, and Financing | p. 84 |
A Business Case for Quality | p. 86 |
Implications for Nurse Managers | p. 87 |
Key Concepts | p. 90 |
Suggested Readings | p. 91 |
Financial Accounting | p. 93 |
Accounting Principles | p. 95 |
Chapter Goals | p. 95 |
Introduction | p. 95 |
The Basic Framework of Accounting | p. 96 |
The Key Financial Statements | p. 97 |
The Statement of Financial Position | p. 97 |
The Operating Statement | p. 98 |
Accounting Terminology | p. 98 |
Assets | p. 98 |
Liabilities and Owners' Equity | p. 100 |
Revenues and Expenses | p. 102 |
The Recording and Reporting Process | p. 103 |
Journal Entries | p. 103 |
Ledgers | p. 103 |
Reporting Information | p. 104 |
Generally Accepted Accounting Principles | p. 104 |
The Entity Concept | p. 104 |
Going Concern | p. 105 |
The Matching Principle and Cash vs. Accrual Accounting | p. 105 |
The Cost Principle | p. 105 |
Objective Evidence | p. 105 |
Materiality | p. 106 |
Consistency | p. 106 |
Full Disclosure | p. 106 |
Fund Accounting | p. 107 |
Implications for Nurse Managers | p. 107 |
Key Concepts | p. 108 |
Suggested Readings | p. 108 |
Analysis of Financial Statement Information | p. 109 |
Chapter Goals | p. 109 |
Introduction | p. 109 |
The Audit | p. 110 |
Balance Sheets and Operating Statements | p. 111 |
The Statement of Cash Flows | p. 111 |
Statement of Changes in Net Assets or Equity | p. 114 |
Notes to Financial Statements | p. 115 |
Ratio Analysis | p. 116 |
Common Size Ratios | p. 117 |
Liquidity Ratios | p. 118 |
Solvency Ratios | p. 119 |
Efficiency Ratios | p. 121 |
Profitability Ratios | p. 122 |
Management Reports | p. 123 |
Implications for Nurse Managers | p. 124 |
Key Concepts | p. 124 |
Suggested Readings | p. 125 |
Additional Sample Financial Statements | p. 126 |
Cost Analysis | p. 135 |
Cost Management | p. 137 |
Chapter Goals | p. 137 |
Introduction | p. 137 |
Basic Cost Concepts | p. 137 |
Definitions | p. 138 |
Fixed vs. Variable Costs | p. 140 |
Cost Graphs and the Relevant Range | p. 141 |
The Impact of Volume on Cost per Patient | p. 142 |
Marginal Cost Analysis | p. 143 |
Relevant Cost Case Study | p. 144 |
Cost Estimation Techniques | p. 145 |
Adjusting Costs for Inflation | p. 146 |
High-Low Cost Estimation | p. 147 |
Regression Analysis | p. 148 |
Mixed Costs and Regression Analysis | p. 149 |
Multiple Regression Analysis | p. 151 |
Break-Even Analysis | p. 152 |
Example of Break-Even Analysis | p. 153 |
Using Break-Even Analysis for Decision-Making | p. 155 |
Break-Even and Capitation | p. 156 |
Break-Even Analysis Cautions | p. 156 |
Implications for Nurse Managers | p. 157 |
Key Concepts | p. 158 |
Suggested Readings | p. 159 |
Determining Health Care Costs and Prices | p. 160 |
Chapter Goals | p. 160 |
Introduction | p. 160 |
Costs for Reporting vs. Costs for Management Control | p. 161 |
Traditional Cost-Finding Methods | p. 162 |
The Medicare Step-Down Approach | p. 162 |
A Detailed Look at the Cost-Finding Approach | p. 163 |
Accumulate Direct Costs for Each Cost Center | p. 163 |
Determine Bases for Allocation | p. 163 |
Allocate from Cost Centers to Revenue Centers | p. 164 |
Allocate Costs to Units of Service | p. 167 |
Is Good-Enough Cost Finding Good Enough? | p. 168 |
Costing Out Nursing Services | p. 168 |
Solutions to the Costing Problem | p. 170 |
Why Change the Costing Approach? | p. 173 |
Should Costing Be Linked to DRGs? | p. 175 |
Specific Approach to Costing Nursing Services | p. 176 |
Limitations of the RVU Approach | p. 178 |
Patient Classification vs. Other Work-Load Measurement | p. 178 |
Indirect Nursing Costs | p. 179 |
Staffing Mix | p. 179 |
Product-Line Costing | p. 179 |
Direct Care Hours | p. 180 |
Standard Costs | p. 181 |
Activity-Based Costing | p. 183 |
Setting Prices | p. 185 |
Total Financial Requirements | p. 185 |
Rate-Setting Approaches | p. 186 |
Cost-Based Prices | p. 186 |
Negotiated Prices | p. 186 |
Market Prices | p. 186 |
Financial Reimbursement for Nursing Services | p. 187 |
Pay-for-Performance (P4P) | p. 188 |
Implications for Nurse Managers | p. 189 |
Key Concepts | p. 190 |
Suggested Readings | p. 191 |
Costs and Other Issues Related to Recruiting and Retaining Staff | p. 193 |
Chapter Goals | p. 193 |
Introduction | p. 193 |
Retaining Staff | p. 194 |
Nurse Satisfaction | p. 194 |
Fringe Benefits | p. 195 |
Retention Programs | p. 196 |
Clinical Ladders | p. 199 |
Determining the Cost | p. 199 |
Recruiting Staff | p. 201 |
Marketing | p. 201 |
Recruiting and Retaining "Older" Nurses | p. 203 |
Use of Alternative Health Care Employees | p. 204 |
Agency Nurses | p. 204 |
Foreign Nurse Recruitment | p. 204 |
Alternative Care Givers | p. 206 |
The Use of Computers | p. 206 |
The Nursing Shortage | p. 207 |
Implications for Nurse Managers | p. 208 |
Key Concepts | p. 209 |
Suggested Readings | p. 209 |
Planning and Control | p. 211 |
Strategic Management | p. 213 |
Chapter Goals | p. 213 |
Introduction | p. 213 |
Quality Management | p. 214 |
Strategic Planning | p. 216 |
The Elements of a Strategic Plan | p. 217 |
The Mission Statement or Philosophy | p. 217 |
Statement of Long-Term Goals | p. 218 |
Statement of Competitive Strategy | p. 218 |
Statement of Organizational Policies | p. 220 |
Statement of Needed Resources | p. 220 |
Statement of Key Assumptions | p. 221 |
Benefits of the Strategic Planning Process | p. 221 |
Implementing a Strategic Management Process | p. 222 |
Long-Range Planning | p. 222 |
Program Budgeting and Zero-Base Budgeting | p. 223 |
Zero-Base Budgeting | p. 224 |
ZBB Case Study: Hemodialysis | p. 225 |
Ranking Decision Packages | p. 227 |
Business Plans | p. 227 |
What Is a Business Plan? | p. 227 |
Implications for Nurse Managers | p. 228 |
Key Concepts | p. 229 |
Suggested Readings | p. 230 |
Budgeting Concepts | p. 232 |
Chapter Goals | p. 232 |
Introduction | p. 232 |
Types of Budgets | p. 233 |
Operating Budget | p. 233 |
Long-Range Budgets | p. 233 |
Program Budgets | p. 234 |
Capital Budgets | p. 234 |
Generation of Capital Budget Proposals | p. 235 |
Justification of Capital Requests | p. 236 |
Evaluation of Capital Budget Proposals | p. 237 |
Product-Line Budgets | p. 238 |
Cash Budgets | p. 238 |
Cash Budget Preparation | p. 239 |
Cash Budget Example | p. 239 |
Special Purpose Budgets | p. 240 |
The Budget Process | p. 240 |
Budget Timetable | p. 241 |
Statement of Environmental Position | p. 242 |
General Goals, Objectives, and Policies | p. 242 |
Organization-Wide Assumptions | p. 242 |
Specification of Program Priorities | p. 243 |
Specific, Measurable Operating Objectives | p. 243 |
Budget Preparation | p. 243 |
Budget Negotiation and Revision | p. 243 |
Control and Feedback | p. 244 |
Implications for Nurse Managers | p. 244 |
Key Concepts | p. 245 |
Suggested Readings | p. 246 |
Time Value of Money | p. 247 |
Operating Budgets | p. 260 |
Chapter Goals | p. 260 |
Introduction | p. 260 |
Workload Budget | p. 261 |
Activity Report | p. 262 |
Adjusting Units of Service | p. 262 |
Calculating Workload | p. 262 |
Expense Budget: Personnel Services | p. 263 |
Average Daily Census and Occupancy Rate | p. 264 |
Staffing Requirements and Full-Time Equivalents | p. 264 |
Productive vs. Non-Productive Hours | p. 265 |
Assignment of Staff by Type and Shift | p. 265 |
Fixed Staff | p. 267 |
Converting Staff and FTEs to Positions | p. 267 |
Calculating FTEs by Type and Shift | p. 267 |
Establishing Positions | p. 268 |
Calculating Labor Cost | p. 270 |
Straight-Time and Overtime Salaries | p. 270 |
Differentials and Premiums | p. 272 |
Fringe Benefits | p. 273 |
Special Situations | p. 274 |
Expense Budget: Other-than-Personnel Services | p. 274 |
Budget Submission, Negotiation, and Approval | p. 275 |
Implementing the Approved Budget | p. 276 |
Implications for Nurse Mangers | p. 276 |
Key Concepts | p. 277 |
Suggested Readings | p. 278 |
Revenue Budgeting | p. 279 |
Chapter Goals | p. 279 |
Introduction | p. 279 |
The Revenue Budget | p. 280 |
Why Aren't All Nursing Units Revenue Centers? | p. 280 |
Why Are Nurse Managers Responsible for a Revenue Budget? | p. 281 |
The Elements of a Revenue Budget | p. 281 |
Prices or Rates | p. 281 |
Volume Estimates | p. 284 |
Environmental Scan | p. 286 |
Revenues from Managed Care | p. 286 |
Capitation vs. Fee-for-Service | p. 286 |
Money Flows Under Capitation | p. 288 |
Developing Capitated Rates | p. 288 |
Setting a Capitation Rate: An Example | p. 289 |
Incentive Risk Pools | p. 291 |
Implications for Nurse Managers | p. 291 |
Key Concepts | p. 292 |
Suggested Readings | p. 293 |
Performance Budgeting | p. 294 |
Chapter Goals | p. 294 |
Introduction | p. 294 |
When Is Performance Budgeting Appropriate? | p. 295 |
The Performance Budgeting Technique | p. 295 |
Determining Key Performance Areas | p. 295 |
Technical Steps in Performance Budgeting | p. 295 |
Performance Budget Example | p. 296 |
Developing Performance Area Measures | p. 299 |
Quality of Care | p. 299 |
Staffing | p. 301 |
Cost Control | p. 301 |
Increased Productivity | p. 302 |
Patient and Staff Satisfaction | p. 302 |
Innovation and Planning | p. 303 |
Direct Care | p. 303 |
Indirect Care | p. 303 |
Other | p. 303 |
Multiple Measures | p. 303 |
Implications for Nurse Managers | p. 304 |
Key Concepts | p. 305 |
Suggesting Readings | p. 305 |
Controlling Operating Results | p. 306 |
Chapter Goals | p. 306 |
Introduction | p. 306 |
The Budget as a Tool for Motivation | p. 306 |
Motivation and Incentives | p. 308 |
Motivation and Unrealistic Expectations | p. 309 |
Communication and Control | p. 309 |
Using Budgets for Interim Evaluation | p. 309 |
Variance Analysis | p. 310 |
Traditional Variance Analysis | p. 311 |
Unit and Department Variances | p. 312 |
Line-Item Variances | p. 312 |
Understanding Variances | p. 312 |
Flexible or Variable Budgets | p. 314 |
Flexible Budget Variance Analysis | p. 315 |
The Volume Variance | p. 315 |
The Price, or Rate, Variance | p. 316 |
The Quantity, or Use, Variance | p. 316 |
Determination of the Causes of Variances | p. 316 |
The Mechanics of Flexible Budget Variance Analysis | p. 317 |
Flexible Budget Notation | p. 318 |
An Example of Volume, Price, and Quantity Variances | p. 319 |
Revenue Variances | p. 322 |
Implications for Nurse Managers | p. 326 |
Key Concepts | p. 327 |
Suggested Readings | p. 327 |
Variance Analysis: Examples, Extensions, and Caveats | p. 328 |
Chapter Goals | p. 328 |
Introduction | p. 328 |
Aggregation Problems | p. 328 |
Exception Reporting | p. 330 |
Interpretation of Variances | p. 330 |
Rigid Staffing Patterns | p. 332 |
Flexible Budgeting and Acuity | p. 334 |
Fixed vs. Variable Costs | p. 335 |
Causes of Variances | p. 335 |
Investigation and Control of Variances | p. 336 |
Performance Budgets and Variance Analysis | p. 336 |
Implications for Nurse Managers | p. 338 |
Key Concepts | p. 339 |
Suggesting Readings | p. 339 |
Benchmarking, Productivity, and Cost-Benefit and Cost-Effectiveness Analysis | p. 340 |
Chapter Goals | p. 340 |
Introduction | p. 340 |
Benchmarking | p. 341 |
Benefits of Benchmarking | p. 347 |
Benchmarking Approaches | p. 342 |
The Benchmarking Process | p. 343 |
Requirements for Successful Benchmarking | p. 344 |
Productivity | p. 344 |
Productivity Standards | p. 345 |
Unit-Costing | p. 345 |
Unit-Costing and Productivity Standards | p. 348 |
Productivity Improvement | p. 348 |
Cost-Benefit and Cost-Effectiveness Analysis | p. 350 |
Cost-Benefit Analysis | p. 350 |
Determine Project Goals | p. 351 |
Estimate Project Benefits | p. 351 |
Estimate Project Costs | p. 351 |
Discount Cost and Benefit Flows | p. 351 |
Complete the Decision Analysis | p. 352 |
Cost-Effectiveness Analysis | p. 352 |
Implications for Nurse Managers | p. 352 |
Key Concepts | p. 354 |
Suggesting Readings | p. 355 |
Managing Financial Resources | p. 357 |
Short-Term Financial Resources | p. 359 |
Chapter Goals | p. 359 |
Introduction | p. 359 |
Current Assets | p. 360 |
Cash and Marketable Securities | p. 360 |
Short-Term Cash Investment | p. 361 |
Cash Flow vs. Revenue and Expense | p. 362 |
Cash Budgets | p. 362 |
Maintaining Security over Cash | p. 363 |
Accounts Receivable | p. 363 |
Preadmission Data Collection | p. 364 |
Credit Policies | p. 364 |
Ongoing Data Collection | p. 364 |
Discharge Review and Billing | p. 365 |
Aging of Receivables | p. 365 |
Cash Receipt and Lock Boxes | p. 366 |
Inventory | p. 366 |
Perpetual Inventory | p. 367 |
Economic Order Quantity | p. 367 |
Current Liabilities | p. 367 |
Accounts Payable | p. 368 |
Payroll Payable | p. 368 |
Short-Term Debt | p. 369 |
Taxes Payable | p. 369 |
Other Payables Made on Behalf of Employees | p. 369 |
Implications for Nurse Managers | p. 370 |
Key Concepts | p. 370 |
Suggested Readings | p. 371 |
Long-Term Financial Resources | p. 372 |
Chapter Goals | p. 372 |
Introduction | p. 372 |
Equity Sources of Financing | p. 372 |
Philanthropy | p. 373 |
Corporate Stock Issuance | p. 374 |
Government Grants | p. 374 |
Retained Earnings | p. 375 |
Debt Sources of Financing | p. 375 |
Mortgages and Long-Term Notes | p. 375 |
Leases | p. 376 |
Bonds | p. 378 |
Taxable vs. Tax-Free Bonds | p. 379 |
Bond Ratings and Insurance | p. 381 |
Zero-Coupon Bonds | p. 381 |
Debt Refinancing | p. 382 |
Feasibility Studies | p. 382 |
The Future of Health Care Financing | p. 383 |
Implications for Nurse Managers | p. 384 |
Key Concepts | p. 385 |
Suggested Readings | p. 385 |
Additional Management Tools | p. 387 |
The Use of Computers in Financial Management | p. 389 |
Chapter Goals | p. 389 |
Introduction | p. 389 |
Computer Hardware and Software | p. 389 |
Uses of Computers | p. 389 |
General Information Management | p. 390 |
Clinical Care | p. 390 |
Financial Management | p. 390 |
Financial Management Information | p. 390 |
Special Purpose Software | p. 393 |
Forecasting | p. 393 |
Costing | p. 393 |
Personnel Management | p. 394 |
Budgeting | p. 395 |
Acuity Systems | p. 396 |
Performance Evaluation | p. 398 |
The Future | p. 398 |
Implications for Nurse Managers | p. 399 |
Key Concepts | p. 400 |
Suggested Readings | p. 400 |
Forecasting and Other Methods for Decision Making | p. 402 |
Chapter Goals | p. 402 |
Introduction | p. 402 |
Probability Theory: Foundation for Forecasting and Decision Making | p. 403 |
Quantitative Methods for Forecasting | p. 404 |
Data Collection | p. 405 |
Appropriate Data Time Periods | p. 405 |
What Data Should Be Collected? | p. 406 |
Graphing Historical Data | p. 407 |
Analysis of Graphed Data | p. 408 |
Random Fluctuations | p. 409 |
Seasonality | p. 410 |
Trend | p. 410 |
Seasonality and Trend | p. 411 |
Forecasting Formulas | p. 412 |
Random Fluctuations | p. 412 |
Seasonality | p. 412 |
Trend | p. 413 |
Seasonality and Trend | p. 415 |
Using Computers for Forecasting | p. 416 |
Qualitative Methods for Forecasting | p. 422 |
Nominal Group Technique | p. 422 |
Delphi Technique | p. 422 |
Other Decision-Making Tools | p. 422 |
Expected Value | p. 423 |
Linear Programming | p. 423 |
Inventory Control | p. 426 |
Planning and Tracking a Project | p. 428 |
Gantt Chart | p. 428 |
Critical Path Method and PERT | p. 428 |
Implications for Nurse Managers | p. 430 |
Key Concepts | p. 431 |
Suggested Readings | p. 432 |
Marketing | p. 433 |
Chapter Goals | p. 433 |
Introduction | p. 433 |
The Essence of Marketing: Assessing Customer Needs | p. 434 |
Understanding Customers | p. 435 |
Why Is Marketing Important for Nurse Managers? | p. 436 |
Keeping the Organization Current | p. 436 |
Marketing the Importance of Nursing | p. 437 |
Marketing Concepts | p. 438 |
Understanding the Market | p. 438 |
Market Segmentation | p. 438 |
Customer Behavior | p. 439 |
Market Measurement | p. 439 |
Market Share | p. 440 |
Market Research | p. 440 |
Advertising | p. 441 |
Marketing Plans | p. 441 |
Organizational Mission/Goals | p. 441 |
Internal-External Analysis | p. 442 |
Strategic Marketing Plan | p. 442 |
The BCG Matrix | p. 446 |
Life-Cycle Analysis | p. 446 |
Choice of Strategy | p. 447 |
Tactics | p. 448 |
Product | p. 448 |
Price | p. 449 |
Place | p. 450 |
Promotion | p. 451 |
Marketing Failures | p. 451 |
The Role of Marketing in Nurse Recruitment | p. 452 |
Implications for Nurse Managers | p. 452 |
Key Concepts | p. 453 |
Suggested Readings | p. 454 |
The Nurse as Entrepreneur | p. 455 |
Chapter Goals | p. 455 |
Introduction | p. 455 |
Characteristics of Nurse Entrepreneurs | p. 455 |
Opportunities for Nurse Entrepreneurs | p. 456 |
Starting Your Own Business | p. 456 |
Legal and Financial Issues | p. 458 |
Business Plan | p. 458 |
The Steps in Developing a Business Plan | p. 459 |
Project Proposal | p. 459 |
Product Definition | p. 459 |
Market Analysis | p. 459 |
Rough Financial Plan | p. 460 |
Detailed Operations Plan | p. 460 |
Detailed Financial Plan | p. 460 |
Pro Forma Financial Statements | p. 461 |
Forecasting and Capital Budgeting | p. 467 |
Sensitivity Analysis | p. 462 |
Examination of Alternatives | p. 462 |
The Elements of a Business Plan Package | p. 462 |
Examples of Entrepreneurs | p. 463 |
p. 463 | |
p. 463 | |
p. 463 | |
p. 463 | |
Key Concepts | p. 464 |
Suggested Readings | p. 464 |
The Future | p. 467 |
Nursing and Financial Management: Current Issues and Future Directions | p. 469 |
Chapter Goals | p. 469 |
Introduction | p. 469 |
Nursing Financial Management Research | p. 469 |
Current and Future Issues in Financial Management in Nursing | p. 471 |
The Evolving Role of the Chief Nurse Executive in Financial Management | p. 471 |
Setting Organizational Policy | p. 472 |
Continuing Organizational Responsibility for Nursing Expenses | p. 472 |
Assuming Organizational Responsibility for Nursing Revenues | p. 473 |
Assuming an Organizational Role in New Ventures | p. 473 |
Responding to Extraorganizational Changes | p. 473 |
Government Relations | p. 473 |
Payer Relations | p. 474 |
Future Role of First- and Mid-Level Nurse Managers in Financial Management | p. 474 |
The Nurse as a Policymaker for Financing Health Care | p. 475 |
Lobbyist | p. 475 |
Policymaker | p. 475 |
Implications for Nurse Managers | p. 476 |
Key Concepts | p. 477 |
Suggested Readings | p. 477 |
Glossary | p. 479 |
Index | p. 503 |
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