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In Financial Sales in Asia, Ashu Dutt—one of the best known and most respected figures in Asian finance—offers first-hand insights and practical guidance on selling financial products in Asian markets. Selling financial products and services in Asia presents a unique challenge solved by unique strategies. Traditional western styles of selling fail to the importance of personal relationships, trust, and value propositions for Asian buyers. Whereas western approaches create commoditized relationship managers offering clients commoditized financial products, a truly effective approach to Asian customers should rely much more heavily on face-to-face interaction and increased value for money.
- Includes practical guidance on the unique challenge of effectively selling financial products in Asian markets
- Features practical, first-hand insights, Asian case studies, and Asian wealth management cycles
- Ideal for private bankers, wealth managers, commercial bankers, and sales professionals working in Asia
