Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Introduction: Marketing 101 | 1 | (12) | |
On Your Mark, Get Set... | 13 | (6) | |
Step #1: Marketing Focus: Make The Program Your #1 Priority | 19 | (15) | |
Step #2: Marketing Support: Find a Program Mentor | 34 | (9) | |
Step #3: Packaging: Create Your Best Look | 43 | (25) | |
Step #4: Market Expansion: Cast a Wider Net | 68 | (13) | |
Step #5: Branding: Identify What Makes You Different | 81 | (14) | |
Step #6: Advertising: Promote Your Personal Brand | 95 | (18) | |
Step #7: Online Marketing: Be Efficient | 113 | (31) | |
Step #8: Guerrilla Marketing: Do Something Different! | 144 | (20) | |
Step #9: Niche Marketing: "Date" Women | 164 | (15) | |
Step #10: Telemarketing: Bring Out Your Rolodex | 179 | (17) | |
Step #11: Mass Marketing: Pump Up the Volume | 196 | (22) | |
Step #12: Event Marketing: Throw a Program Party! | 218 | (18) | |
Step #13: Product Life Cycle: Recharge Yourself | 236 | (11) | |
Step #14: Quarterly Performance Review: Evaluate Your Results | 247 | (22) | |
Step #15: Exit Strategy: "Man"agement | 269 | (18) | |
Press Conference: Questions and Answers About The Program | 287 | (18) | |
Epilogue: Pay It Forward | 305 | (8) | |
Business Before Pleasure: A Letter to You | 313 | (2) | |
Appendix: Online Dating Services | 315 | (2) | |
Acknowledgments | 317 | (6) | |
For More Information | 323 |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Excerpted from Find a Husband after 35: Using What I Learned at Harvard Business School by Rachel Greenwald
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