did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9781589481237

Finding Your Customer : Using GIS for Retail Market Research

by
  • ISBN13:

    9781589481237

  • ISBN10:

    1589481232

  • Format: Paperback
  • Copyright: 2006-02-28
  • Publisher: Esri Pr
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $39.95
We're Sorry.
No Options Available at This Time.

Summary

This practical introduction to geographic information systems (GIS) teaches retailers, from the largest national chain stores to mom-and-pop corner markets, to analyze the "location dimension" of their business and their customers using computer mapping programs. Targeted at both professionals and business students, this book covers the basics of the software technology, serves as a primer for key mapping concepts, and explores the particulars of acquiring the necessary spatial data. Richly illustrated with maps, the text demystifies the creation of trade areas and shows how geocoding a customer database can reveal valuable information about the habits and nature of the buying public. Filled with theory about as well as practical applications of the technology, this guide puts powerful software tools in the hands of the savvy business reader or researcher.

Author Biography

Tony Burns is an expert on business geographics who has spent more than 20 years working with ESRI in building advanced GIS tools for business applications. He has consulted with many Fortune 500 companies, teaching them how to apply these tools to their own business problems. He lives in Seattle, Washington.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program