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Carmine Gallo is a communications coach for the world's most admired brands. His client list includes Intel, Chase, Barclays, IBM, Nokia, and many others. He is an Emmy award-winning journalist and former anchor, host, and business correspondent for CNN, FOX, CNET, and CBS.
Acknowledgments | p. ix |
The 7 Simple Secrets | p. 1 |
Introduction: Our Chief Want | p. 5 |
Ignite Your Enthusiasm: Light a Fire in Your Heart before Sparking One in Theirs | p. 15 |
Navigate the Way: Deliver a Specific, Consistent, and Memorable Vision | p. 35 |
Sell the Benefit: Put Your Listeners First | p. 65 |
Paint a Picture: Tell Powerful, Memorable, and Actionable Stories | p. 85 |
Invite Participation: Solicit Input, Overcome Objections, and Develop a Winning Strategy | p. 113 |
Reinforce an Optimistic Outlook: Become a Beacon of Hope | p. 132 |
Encourage Their Potential: Praise People, Invest in Them, and Unleash Their Potential | p. 148 |
Living the 7 Simple Secrets | p. 161 |
Introduction: Inspire Every Day, in Every Office and in Every Home | p. 163 |
HOO-YAH! Optimism Rules aboard the USS Ronald Reagan | p. 166 |
Fifteen Minutes to Five-Star Service | p. 173 |
How a Visit to the Lower Ninth Ward Inspired a Nation of Givers | p. 178 |
Wow 'Em Like Steve Jobs | p. 184 |
How an Ice Cream Shop Became the Hottest Franchise in Town | p. 191 |
A Mission Impossible Fit for Tom Cruise | p. 198 |
A Master Class in Motivation | p. 204 |
Conclusion: Be a Spellbinder | p. 211 |
Notes | p. 213 |
Index | p. 225 |
About the Author | p. 229 |
Table of Contents provided by Ingram. All Rights Reserved. |
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