The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your Goals

by Warwick, Mal

• ISBN13: 9780787949945
• ISBN10: 0787949949
• Edition: 1st
• Format: Hardcover
• Copyright: 1999-11-02
• Publisher: Jossey-Bass

Summary

In this practical and engaging guide, top fundraising consultant Mal Warwick introduces an entirely new and revolutionary approach to fundraising strategy and planning. He shows nonprofit organizations how to set fundraising goals based on mission and how to select, implement, and stay with the right strategies to meet those goals. His five fundamental fundraising strategies are Growth, Involvement, Visibility, Efficiency, and Stability (GIVES), all of which link directly to specific and appropriate fundraising goals. The decision as to which strategy to use springs from the organization's mission, and all fundraising activities are focused on fulfilling that mission. Through real-world examples, Warwick shows readers how to choose a primary strategy that will drive both long-term fundraising planning and day-to-day fundraising activities. He then takes them step by step through the process of integrating the strategy into current operations, evaluating its progress, and sticking to the chosen strategy while facing the inevitable changes, obstacles, and setbacks that nonprofits encounter every day. He also provides self-tests to help readers determine which strategy and tactics will be most effective for their organizations. The Five Strategies for Fundraising Success ensures that organizations make informed, productive decisions about their futures.

Author Biography

MAL WARWICK, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.

Table of Contents

Introduction: How the Way You Raise Money Can Help You Achieve Your Mission	xi
Acknowledgments	xxi
The Author	xxiii
Part One: Understanding the Five Strategies for Fundraising Success
Getting Acquainted with the Five Strategies	3	(4)
Going for Growth	7	(9)
Enhancing Involvement	16	(10)
Increasing Visibility	26	(8)
Fine-Tuning for Efficiency	34	(9)
Ensuring Stability	43	(10)
Part Two: Choosing Your Fundraising Strategy
Sorting Through the Contradictions and Subtleties of the Five Strategies	53	(11)
Adapting the Strategies to Work in the Real World	64	(13)
Avoiding Common Pitfalls in Developing a Sound and Productive Strategy	77	(14)
What's the Right Strategy for Your Organization?
Part Three: Developing a Practical Plan to Pursue Your Strategy
Getting a Fix on Your Organization's Vision and Goals	91	(9)
Translating Vision and Goals into Fundraising Goals	100	(9)
Turning Fundraising Goals into Achievable Objectives	109	(11)
Understanding the Ten Most Common Fundraising Tactics	120	(9)
Choosing the Right Tactics for Your Fundraising Strategy	129	(54)
Is Your Organization Ready for a Capital Campaign?
Do Special Events Make Sense for You?
Is Planned Giving Within Your Reach?
Should Your Organization Launch a Direct-Mail Campaign?
Is Telephone Fundraising Right for You?
Part Four: Evaluating Your Success and Moving On
The Ten Benchmarks of Successful Fundraising	183	(29)
Using Return on Investment to Focus on Results	212	(28)
Building Relationships: The Key to the Future	240	(9)
Resource A: Thinking Strategically About Fundraising Costs	249	(24)
Resource B: How Much Does Ethics Cost?	273	(4)
Resource C: How to Learn More About Strategic Approaches to Fundraising	277	(10)
Index	287