Fluid Web Typography

by Teague, Jason Cranford

• ISBN13: 9780321679987
• ISBN10: 0321679989
• Edition: 1st
• Format: Paperback
• Copyright: 2009-11-24
• Publisher: New Riders

Summary

The type that designers use can say as much to their audience as the actual words on the page. But until now, Web designers have had an extremely limited palette of typefaces from which to choose -- essentially, Arial (yawn), Times (yawn), and Georgia (yawwwwwn). Design is about overcoming the limitations of a medium, and Web design is no different. In this book, Jason shows Web designers how to apply the principles of fluid typography, Web-safe fonts, downloaded fonts, and type on images to create robust scalable designs without resorting to type in images or Adobe Flash.

Author Biography

Jason Cranford Teague is a designer, writer, and teacher who helps people apply technology creatively. He has over 15 years of experience in the online world and has written numerous books, including Speaking in Styles: The Fundamentals of CSS for Web Designers (www.speaking-in-styles.com). He has recently worked with the W3C CSS Workgroup, advising them on design issues with typography, and was Director of Web Design Standards for AOL/MediaGlow. Jason is currently Design Manager for Marriott International eCommerce, where he is helping to relaunch one of the largest hotel sites on the Web. Learn more about Jason from his blog, jasonspeaking. Com or follow him on twitter @jasonspeaking.

Table of Contents

Foreword	p. vii
Preface	p. x
Foundations	p. 1
You are a Typographer	p. 1
What is a Font?	p. 6
Typography on the Screen	p. 9
A Brief History of Web Typography	p. 12
An Even Briefer History of Typography	p. 14
What is Fluid Web Typography?	p. 17
Type Inspirations	p. 22
Characters & Symbols	p. 25
Anatomy of a Character	p. 25
Types of Type	p. 30
Faking Higher Resolution with Anti-Aliased Text	p. 34
Character and Text Encoding on the Web	p. 35
Using Symbols	p. 40
Html Character References	p. 42
Type Inspirations	p. 24
Fonts & Typefaces	p. 51
Fonts on the Web	p. 51
Web Safe Fonts	p. 56
Of EULAS, DRM, and IP: Web Fonts and the Law	p. 68
Web Font Linking	p. 70
Web Font Linking Service Bureaus	p. 84
Web Font Embedding with Javascript	p. 92
Which Web Font Solution Should I Use?	p. 97
Type Inspirations	p. 100
Scale & Rhythm	p. 103
Web Measurements	p. 104
Type Size & Line Height	p. 109
Dispelling the Above-The-Fold Myth	p. 112
Type Space	p. 119
Text Alignment	p. 125
Type Inspirations	p. 130
Emphasis & Contrast	p. 133
Guiding The Reader's Eye	p. 133
Weight	p. 136
Browser-Synthesized Fonts	p. 138
Italic & Oblique	p. 140
Decoration	p. 142
Text Case	p. 144
Color	p. 146
Type Inspirations	p. 152
Grid & Composition	p. 155
Do Not Design by Default	p. 155
Html 5 and the Future of Web Typography	p. 160
From Box to Grid	p. 161
Choosing the Right Typeface	p. 168
Building a Fluid Font Stack	p. 170
Colophon	p. 175
Hardware & OS	p. 175
Software	p. 175
Typefaces	p. 176
Typography Resources	p. 181
The Author's Web Sites	p. 181
Tools	p. 182
Font Downloads	p. 183
Information And Blogs	p. 184
Books & Magazines	p. 186
Character References	p. 187
Web Font Specimen Book	p. 193
Index	p. 237
Table of Contents provided by Ingram. All Rights Reserved.