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9780470353639

Flying High : How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry

by
  • ISBN13:

    9780470353639

  • ISBN10:

    0470353635

  • Copyright: 2008-05-02
  • Publisher: John Wiley & Sons Inc

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Supplemental Materials

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Summary

Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.

Table of Contents

Introduction
The Journey Begins
Have I Got a Deal for You
Morris Air Spreads Its Wings
Off to Southwest
Opening Up New Skies
A Different Kind of Airline
Preparing for Departure
JetBlue Takes Flight
Making Air Travel Entertaining
Keeping Customers Happy
The Technology Advantage
Getting the Word Out in Style
Dealing with Disaster
Preserving the Culture
Looking to the Future
David Neeleman's Rules for Succeeding in Any Business
JetBlue Timeline
Acknowledgments
Notes
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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