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9780471655442

Flying High How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry

by Wynbrandt, James
  • ISBN13:

    9780471655442

  • ISBN10:

    0471655449

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2004-07-05
  • Publisher: WILEY

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Summary

Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.

Author Biography

David Neeleman is much more than one of today’s most accomplished aviation executives. Throughout an incredible career that began with selling Hawaiian timeshare vacation packages as a college student and ultimately led to the creation of JetBlue, Neeleman has demonstrated an uncanny ability to identify and fill unmet needs by building niche businesses. Flying High is a straightforward, illuminating account of David Neeleman’s life and the principles by which he has created his highly profitable travel empire–rules that can be applied to virtually any business in almost every industry.

James Wynbrandt is a New York—based author and award-winning aviation and business reporter. He is a regular contributor to numerous high-profile aviation publications, including Smithsonian Air and Space, Plane & Pilot, General Aviation News, Avionics News, and Pilot Journal. A licensed pilot, Wynbrandt has been following JetBlue since the company’s founding. His articles on business and aviation have also appeared in The New York Times, Forbes, Management Review, Computer and Electronics Marketing, Flying, and Aspen Magazine, among others.

Table of Contents

Introduction.
Chapter 1. The Journey Begins.
Chapter 2. I Can Get It For You Wholesale.
Chapter 3. Morris Air Spreads Its Wings.
Chapter 4. Off to Southwest.
Chapter 5. Opening Up New Skies.
Chapter 6. A Different Kind of Airline.
Chapter 7. Preparing for Take-Off.
Chapter 8. JetBlue Takes Flight.
Chapter 9. Bringing TV to the Skies.
Chapter 10. Keeping Customers Happy.
Chapter 11. The Technology Advantage.
Chapter 12. Getting the Word Out in Style.
Chapter 13. Dealing with Disaster.
Chapter 14. Preserving the Culture.
Chapter 15. Looking to the Future.
Chapter 16. David Neeleman’s Rules for Succeeding in Any Business.
JetBlue Timeline.
Acknowledgments.
Notes.
Index.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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