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9780471682875

Flying High : How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry

by
  • ISBN13:

    9780471682875

  • ISBN10:

    047168287X

  • Format: eBook
  • Copyright: 2004-08-01
  • Publisher: WILEY
  • Purchase Benefits
List Price: $21.95
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Summary

Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.

Author Biography

James Wynbrandt is a New York-based author and award-winning aviation and business reporter. He is a regular contributor to numerous high-profile aviation publications, including Smithsonian Air and Space, Plane & Pilot, General Aviation News, Avionics News, and Pilot Journal.

Table of Contents

Introduction.
CHAPTER 1: The Journey Begins.
CHAPTER 2: Have I Got a Deal for You.
CHAPTER 3: Morris Air Spreads Its Wings.
CHAPTER 4: Off to Southwest.
CHAPTER 5: Opening Up New Skies.
CHAPTER 6: A Different Kind of Airline.
CHAPTER 7: Preparing for Departure.
CHAPTER 8: JetBlue Takes Flight.
CHAPTER 9: Making Air Travel Entertaining.
CHAPTER 10: Keeping Customers Happy.
CHAPTER 11: The Technology Advantage.
CHAPTER 12: Getting the Word Out in Style.
CHAPTER 13: Dealing with Disaster.
CHAPTER 14: Preserving the Culture.
CHAPTER 15: Looking to the Future.
CHAPTER 16: David Neeleman’s Rules for Succeeding in Any Business.
JetBlue Timeline.
Acknowledgments.
Notes.
Index.

Supplemental Materials

What is included with this book?

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