Focus Groups As Qualitative Research

by Morgan, David L.

• ISBN13: 9780803932081
• ISBN10: 0803932081
• Format: Hardcover
• Copyright: 1988-10-01
• Publisher: Sage Pubns

Summary

This volume describes a variety of applications for focus groups in social science, pointing out its potential as a self-contained means of collecting data and as a supplement to other research methods, both qualitative and quantitative. The author compares the focus group to more common qualitative techniques - individual interviewing and participant observation - stressing the advantages and weaknesses of each. He presents a thorough treatment of practical issues of planning and running a focus group and suggests ways research can be designed around the technique. The volume closes with a look at the potential contributions of focus groups to qualitative research.

Table of Contents

Introduction

Focus Groups as a Qualitative Method

The Uses of Focus Groups

Planning for Focus Groups

Conducting and Analyzing Focus Groups

Additional Possibilities

Conclusions

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