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9780203302743

Focus Groups: Supporting Effective Product Development

by ;
  • ISBN13:

    9780203302743

  • ISBN10:

    0203302745

  • Copyright: 2002-11-14
  • Publisher: Taylor & Francis

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Supplemental Materials

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Summary

While most texts in product development cater to marketing, political, and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional and novice to employ these techniques usefully and with confidence. An ideal book for both professionals and undergraduate students, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers, and anyone running product-related focus groups or involved in product research.

Table of Contents

Introduction
Organizing and Conducting a Focus Group: The Logistics
Focus Groups in Human Factors/Ergonomics and Design: Case Studies
Focus Group Tools
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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