Follow This Path : How the World's Greatest Organizations Drive Growth by Unleashing Human Potential

by Coffman, Curt

• ISBN13: 9780446690355
• ISBN10: 044669035X
• Format: Paperback
• Copyright: 2002-12-01
• Publisher: Grand Central Pub

Summary

From the coauthor of the bestselling "First Break All the rules" comes a book that teaches business leaders how to best utilize their "human capital" to achieve sustainable growth and profits in an environment of extreme competition.

Table of Contents

Foreword	p. ix
Introduction: The Path to Take	p. 1
Welcome to the Emotional Economy	p. 15
Discover the Talents of Each Employee	p. 29
The Route That Never Goes Astray	p. 62
Steering toward Engagement	p. 72
Directions for Enhancing and Managing Employee Engagement	p. 96
Emotional Economics, Part 1	p. 125
The Open Highway	p. 147
The Four Emotional States That Drive Customer Engagement	p. 170
Directions for Enhancing and Managing Customer Engagement	p. 185
Emotional Economics, Part 2	p. 208
Managing the Emotional Economy	p. 222
Epilogue: A New Vision for a New Century	p. 230
Endnotes	p. 233
Managerial Talent, Employee Engagement, and Business Unit Performance	p. 247
Employee Engagement, Satisfaction, and Business Unit--Level Outcomes: A Meta-Analysis	p. 264
Acknowledgments	p. 283
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