Fool-Proof Marketing : 15 Winning Methods for Selling Any Product or Service in Any Economy

by Robert W. Bly

• ISBN13: 9780471236092
• ISBN10: 0471236098
• Format: Paperback
• Copyright: 2002-11-01
• Publisher: Wiley

Summary

Make Your Business Thrive in Any EconomyFrom bestselling author Bob Bly, this easy-to-read, hands-on guide offers fifteen methods for maximizing business performance in any economy.Depression and recession are real fears for businesses, but every industry has its ups and downs regardless of the economy. In response, Fool-Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good.Fool-Proof Marketing offers hands-on advice, including: Personal strategies, from harnessing positive thought to gearing up for massive action, finding time for marketing during a boom, and maximizing downtime Time-tested marketing strategies for finding new customers and generating new leads, orders, and sales Proven business strategies for cutting costs, improving efficiency, and adapting your operating procedures to the current business climate The latest customer service trends and methods for building customer loyalty, increasing customer retention, and maximizing lifetime customer value With Bob Bly's simple and effective marketing strategies, you'll find new sources of revenue, cut costs, improve your customer service, and create stronger relationships with your clients. Even if your business is currently on track, you'll find creative ways to streamline your organization and prepare for unexpected problems. Don't just watch your business dwindle--make your organization stronger through these proven techniques for making the most of your marketing dollar.

Author Biography

BOB BLY is a copywriter and consultant who specializes in business-to-business and direct marketing. He has over twenty years of experience writing marketing materials for such clients as AT&T, IBM, and Lucent Technologies. He is also the author of over fifty books, including The Complete Idiot’s Guide to Direct Marketing, The Copywriter’s Handbook, and the classic The Elements of Technical Writing.

Table of Contents

Acknowledgments.

Introduction.

PART I. PERSONAL STRATEGIES.

Chapter 1. Improve Your Interpersonal and Communication Skills.

Chapter 2. Use Your Time Productively.

Chapter 3. Be Positive.

PART II. MARKETING.

Chapter 4. Reactivate Dormant Accounts.