Forget Strategy. Get Results. Radical management attitudes that will deliver outstanding success

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2014-03-03
  • Publisher: Wiley
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.


Radical, creative, often extreme, and incredibly successful management techniques from a leading global entrepreneur

Written from the point of view of someone achieving business success in today's turbulent economy The Non-Strategy Book offers you a fresh way of thinking about successfully managing any sort of business, under any conditions. Controversial, thought-provoking, and entertaining, it delivers TelecityGroup founder and CEO, Mike Tobin’s unconventional approach to management and shares the lessons he's learned on his path to building one of the world's largest data center provider companies. Radical, creative, often extreme, the techniques it describes are the same ones Mike uses every day at TelecityGroup, and with which he has achieved nothing short of awe-inspiring results.

  • Inspiration and practical tips for managers or business leaders who are stuck in a rut and in search of new ways to motivate their teams, make bolder decisions and handle change with more agility
  • Makes managers at all levels rethink and reassess the way they plan, manage, and deliver vision in their organizations
  • Identifies eleven fundamental rules that any manager or leader can adopt at any level in any organization
  • Identifies the core characteristics that underpin Mike Tobin's controversial management philosophy and illustrates how they have been applied with fascinating, often hilarious stories and vignettes

Table of Contents


1 Fear

2 Freedom

3 Flexibility

4 Failure

5 Faith

6 Fortune

7 Fortitude

8 Focus

9 Fun

10 Future

On Groundless Ground


About Mike Tobin

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