Forms, Folds, and Sizes : All the Details Graphic Designers Need to Know but Can Never Find

by Evans, Poppy

• ISBN13: 9781592530540
• ISBN10: 1592530540
• Format: Paperback
• Copyright: 2004-05-01
• Publisher: HACHETTE

Summary

Forms, Folds & Sizesis the book that is always next to a designer’s computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, etc. This hardworking handbook is 2-color with a durable soft vinyl cover.

Author Biography

Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills Kentucky, a suburb of Cincinnati, Ohio. She is the former art director of Screen Printing and American Music Teacher magazines, and former managing editor of HOW magazine. Since shifting into design-related writing and editing in 1989, her writing achievements include eleven books and over 200 articles that have appeared in Print, HOW, Step Inside Design and other design trade magazines. Her most recent books include The Graphic Designer's Ultimate Resource Directory, Fresh Ideas in Photoshop, Your Perfect Home-Based Studio, Graphic Design Makeovers, The Designer's Survival Manual, and Extraordinary Graphic for Unusual Surfaces. Poppy also teaches design-related courses at the Art Academy of Cincinnati.

Table of Contents

INTRODUCTION	7	(1)
CHAPTER 1: MEASUREMENT CONVERSION CHARTS	8	(2)
Millimeters, Points, and Picas to Inches	8	(1)
Inch Decimals to Inch Fractions	8	(1)
Conversion Formulas	9	(1)
Metric to Imperial Equivalents	10	(1)
CHAPTER 2: COPYRIGHT AND TRADEMARK STANDARDS	10	(2)
Copyright	10	(1)
Public Domain	10	(1)
Transferring Rights	11	(1)
Trademarks and Service Marks	11	(1)
CHAPTER 3: PROOFREADING AND COPYWRITING	12	(8)
Proofreaders' Symbols	12	(1)
Footnotes	13	(1)
Abbreviation Guide	13	(5)
Number and Numeral Usage	18	(2)
CHAPTER 4: IMAGING AND COLOR	20	(8)
Image File Formats	20	(1)
Photographic Options	20	(1)
Standard Camera Formats and Sizes	21	(1)
Halftone Screens	22	(2)
Tint Values for Halftone Screens	24	(1)
Duotones	25	(1)
Finding the Best Scanning Resolution	26	(1)
Scaling an Image	26	(2)
CHAPTER 5: TYPE	28	(30)
Type Basics and Terminology	28	(1)
Categorizing Typefaces	28	(1)
Serif and Sans Serif	29	(2)
Measuring Type	31	(2)
Type Guide	33	(1)
Type Specimens: Display Typefaces	33	(1)
Ways to Identify Typefaces	34	(1)
Text Typefaces	35	(23)
CHAPTER 6: PAPER	58	(12)
North American Sheet Sizes	58	(1)
International, or ISO, Sheet Sizes	59	(3)
Basis Weight Equivalents	62	(1)
Grammage	63	(1)
Converting Basis Weight to Grammage	63	(1)
Caliper, Bulk, and PPI	64	(1)
Basis Weight/Caliper Equivalents	65	(1)
PPI Formula	65	(1)
Finishes	66	(1)
Grain	66	(1)
Getting the Most from a Sheet	67	(1)
Paper Estimator	68	(1)
Paper Usage Guide	69	(1)
CHAPTER 7: BINDINGS AND FOLDS	70	(6)
Standard Binding Types	70	(2)
Which Binding Method Works Best?	72	(1)
Common Fold Styles	73	(2)
Tolerances for Gatefolds, Barrel, or Roll Folds	75	(1)
CHAPTER 8: ENVELOPES AND FOLDERS	76	(12)
Envelope Construction	76	(1)
Standard Envelope Styles and Sizes	77	(1)
Window Size and Position	78	(3)
International Envelope Sizes	81	(1)
Printing Considerations for Envelopes	82	(1)
Pocket Folder Styles	83	(4)
Printing Considerations for Pocket Folders	87	(1)
CHAPTER 9: PACKAGING STYLES	88	(22)
Tray-Style Cartons	88	(3)
Basic Tube-Style Cartons	91	(1)
Basic Closure Types	92	(4)
Folders, Sleeves, and Other Types of Folding Cartons	96	(5)
Set-up Boxes	101	(1)
Basic Set-up Construction	101	(5)
Common Styles of Stock Plastic Containers	106	(4)
CHAPTER 10: POSTAL STANDARDS	110	(16)
General Mail Classifications and Requirements	110	(2)
Size Requirements for Flat Mail	112	(2)
Thickness Requirements for Flat Mail	114	(1)
Size Requirements for Packages	114	(1)
Package Standards for Mailing	115	(1)
Rate Classifications and Delivery Time for International Mail	115	(2)
Extra USPS Services	117	(1)
Label Standards for Automated Mailing	118	(1)
Business Reply and Courtesy Reply Mail	119	(1)
Mail Piece Design Expertise	119	(1)
Sealing Self-Mailers	120	(3)
Postal Websites	123	(3)
CHAPTER 11: BAR CODE STANDARDS	126	(10)
General Standards for UPC Bar Codes	126	(1)
Guide to Color-Correct Barcoding	127	(1)
Reflectance Values of Four-Color Combinations on Uncoated Stock	128	(4)
Paper Bags	132	(2)
Plastic Bags	134	(2)
CHAPTER 12: PRINTING AND FINISHING	136	(12)
General Guide to Printing Processes	136	(3)
Trapping Tolerances	139	(1)
Types of Offset Lithography	140	(1)
Cutting and Trimming	141	(1)
Finishing Techniques	141	(3)
Offset Inks	144	(1)
Varnishes and protective liquid coatings	144	(1)
Glossy versus Matte Finishes	145	(1)
Laminates	146	(1)
Proofing Methods	147	(1)
GLOSSARY	148	(16)
RECOMMENDED READING	164	(6)
PROCESS COLOR FINDER	170	(90)
INDEX	260	(4)
ABOUT THE AUTHOR	264