Fourth Generation R&D Managing Knowledge, Technology, and Innovation

by Miller, William L.; Morris, Langdon

• ISBN13: 9780471240938
• ISBN10: 0471240931
• Edition: 1st
• Format: Hardcover
• Copyright: 1999-08-30
• Publisher: Wiley

Summary

Praise for Fourth Generation R&D "A sweeping and insightful analysis of an architecture for innovation in the knowledge economy. Technologists, strategists, and organizational architects will all find this book worth reading, as will students of the modern organization." --John Seely Brown Chief Scientist, Xerox Corporation "The new realities of competition beg a new approach to innovation and R Fourth Generation R&D answers that challenge. With lucid arguments and detailed case studies, Fourth Generation R&D sketches a powerful new paradigm for planning and managing innovation. Every manager concerned with innovation and its role as a strategic resource--that's to say, every manager--will profit from this new understanding." Lawrence Wilkinson President, Global Business Network "Fourth Generation R&D is a tour de force. Its sweep, depth, and use of graphics are all truly remarkable (not to mention its command of the literature on innovation). The distinctions it draws between continuous and discontinuous innovation--and between tacit and explicit knowledge--are fundamental." --John Yochelson President, The Council on Competitiveness

Author Biography

WILLIAM L. MILLER, PhD, now at Intel, has served on the board of the Industrial Research Institute and has twenty-nine years of experience managing industrial R&D. LANGDON MORRIS is President of KMLab, Inc. and the author of Managing the Evolving Corporation and The Knowledge Channel.

Table of Contents

Introduction: Innovation in Crisis	ix
The Challenge of Innovation	xi
Clarity and Opportunity	xiv
A Final Thought	xvi
4th Generation R&D	1	(26)
Continuous and Discontinuous Innovation	4	(7)
From 3rd to 4th Generation R&D	11	(7)
The Approaches to Innovation	18	(9)
Competitive Architecture: The External Framework	27	(46)
The Language of Innovation: Theory and Architecture	28	(3)
Architecture and Capability Development	31	(6)
Defining Customer Value in a Discontinuous Market	37	(6)
Dominant Design	43	(4)
Product, Service, and Process Innovation	47	(3)
Product, Service, and Distribution Platforms	50	(5)
The Innovation Cycle: Architecture, Capability, Platforms, and Products	55	(7)
Market Architecture as a Business Process	62	(11)
Organizational Capability: The Internal Framework	73	(54)
Information, Knowledge, and Capability	74	(3)
Learning and Knowledge	77	(2)
The Learning Curve	79	(7)
The Path to Wisdom	86	(6)
Tacit and Explicit Knowledge	92	(7)
Communities of Practice	99	(15)
The Story behind the Story of Apollo 13	114	(13)
The Knowledge Channel and Market Development	127	(34)
Market Research for Discontinuous Innovation	128	(7)
The Knowledge Channel	135	(6)
Market Development	141	(7)
Point of Use and the Internet	148	(13)
Managing Knowledge and Financial Assets	161	(30)
Accounting	162	(10)
Finance and Decision Making	172	(7)
Investing in the Future at Intel	179	(7)
Signal and Noise	186	(5)
Organizational Architecture	191	(40)
Organization Design and Asset Management	192	(1)
Obstacles to Innovation	193	(3)
Sustaining and Disruptive Innovations	196	(4)
Learning and Unlearning	200	(5)
The Hierarchy	205	(2)
Specialization	207	(1)
The New Organization: Delayering and Relayering	208	(5)
The Chief Innovation Officer	213	(3)
The Story of HP's TMO Turnaround	216	(11)
New Processes and New Leadership	227	(4)
Organizational Capability Development	231	(40)
Improving Productivity on Many Levels	236	(5)
Strategies for Improving2	241	(12)
Measuring and Managing the Maturity of Capability	253	(3)
Executive Time	256	(6)
Future Enacting	262	(4)
Protocols: Learning How to Learn	266	(5)
The Innovation Business Process	271	(44)
From 3rd to 4th Generation Practice	272	(8)
The Innovation Business Process Map	280	(5)
The Innovation Business Process---Detailed Description	285	(30)
Notes	315	(22)
Index	337