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Framework for Marketing Management

by Kotler, Philip; Keller, Kevin Lane

ISBN13: 9780132539302
ISBN10: 0132539306
Additional ISBN(s): 9780133871319, 9780136026600
Edition: 5th
Format: Paperback
Copyright: 2011-02-21
Publisher: Pearson
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1. Framework for Marketing Management > ISBN13: 9780132539302

List Price: $190.00

Summary

Framework for Marketing Managementis a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rent More, Save More! Use code: ECRENTAL

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Framework for Marketing Management

Summary

Supplemental Materials

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