Franchising 101: The Complete Guide to Evaluating, Buying and Growing Your Franchised Business

by Association of Small Business Developmen

• ISBN13: 9781574100976
• ISBN10: 1574100971
• Format: Paperback
• Copyright: 1998-04-01
• Publisher: Kaplan

Summary

Franchising 101 is a thoughtful, thorough guide that offers indispensable advise on everything you need to know about evaluating, buying, and growing a franchise - from choosing the right franchise to handling taxes and banks to keeping records. This book will help the reader to evaluate their needs and personality in order to determine the type of franchise that will make them happy - and prosperous - for the long term. Readers will be able to scout for a franchise company that is a leader within the strong, vibrant, and growing franchise industry. From the merits of partnership to the ins and outs of financing, Franchising 101 offers the guidance and support needed to make running your first franchise a rewarding success story.

Table of Contents

Foreword
Acknowledgments
Introduction
About the Contributing Authors
Choosing Your Franchise
Franchising: Yesterday, Today, and Tomorrow	p. 3
Do You Have What It Takes to Be a Franchisee?	p. 14
How Do You Find the Right Franchise?	p. 20
What Are the Costs of Being a Franchisee?	p. 32
Is There Demand for Your Franchise and Its Products?	p. 39
Choosing a Location	p. 48
Looking for Mr. Good Buy: A Personal History of Franchise Selection	p. 54
Acquiring Your Franchise
Understanding the Franchise Documents	p. 63
Negotiating the Franchise Documents	p. 78
Negotiating a Lease	p. 98
Selecting the Best Entity to Own and Operate Your Franchise Business	p. 122
Where the Money Is and How to Get It	p. 130
The Franchise Business Plan	p. 139
Preparing Your Income and Cash Flow Projections	p. 149
Managing Your Franchise
Finding and Developing Good Employees	p. 165
Finding and Developing Customers	p. 177
Handling Taxes, Banks, Insurance, and Recordkeeping	p. 184
Building a Profitable Relationship with Your Franchisor	p. 193
Resource List	p. 201
Sample Franchise Contract	p. 203
Index	p. 261
Table of Contents provided by Blackwell. All Rights Reserved.