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9780130097170

Franchising : Pathway to Wealth Creation

by ; ;
  • ISBN13:

    9780130097170

  • ISBN10:

    0130097179

  • Format: Hardcover
  • Copyright: 2004-01-01
  • Publisher: Ft Pr
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List Price: $34.99

Summary

Hundreds of potential entrepreneurs investigate franchising every year, but this enormous business opportunity remains hugely misunderstood. Franchising: Pathway to Wealth Creation delivers that guidance, from start to finish.

Table of Contents

1. Franchising as Entrepreneurship.
2. The Franchise Relationship Model.
3. The Wealth-Creating Power of Franchising.
4. Service Delivery System and Real Estate.
5. Service Delivery System and Monitoring and Control.
6. Service Delivery System and Marketing.
7. Transaction Analysis.
8. Financial Analysis.
9. The Dynamics of the Franchise Relationship.
10. Franchising and the Law.
11. International Aspects of Franchising.
12. The Harvest.

Supplemental Materials

What is included with this book?

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