The First Fred I Ever Met | p. 7 |
Freds are Everywhere | p. 18 |
How to be a Fred | p. 28 |
Make a Difference | p. 32 |
Build Relationships | p. 39 |
Creating Value | p. 44 |
Reinvent Yourself | p. 54 |
Finding Freds | p. 63 |
Reward | p. 66 |
Educate | p. 70 |
Demonstrate | p. 74 |
Conclusion | p. 78 |
About the Author | p. 80 |
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