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| The Evolution of Homo economicus: Belief in Reason, Faith in Markets | |
| The Invisible Hand Meets the Unconscious Brain | |
| 19th Century Economics and the Mathematics of G++HappinessG++ | |
| 20th Century Politics and the Triumph of Chicago Libertarianism | |
| The Rise of Behavioral Economics | |
| Librarians, Fighter Pilots and the Limits of Rationality | |
| Cashews, Coffee Mugs and the Birth of Behavioral Economics | |
| Marketing and the Science of Persuasion: Madison Avenue Masters Behavioral Psychology | |
| Irrationality Hits Home | |
| Spacious Lawns and Long Commutes | |
| Unconscious Appetites and Expanding Waistlines | |
| Impulsive Behavior and the Battle Between our Current and Future Selves | |
| Risky Feelings and Cigarette Breaks | |
| The Price of Life and the Cost of Healthcare | |
| Human Nature and the New Paternalism | |
| Kinder, Gentler Paternalism | |
| Balancing Liberty and the Pursuit of Well-being | |
| Table of Contents provided by Publisher. All Rights Reserved. |
