The Evolution of Homo economicus: Belief in Reason, Faith in Markets | |
The Invisible Hand Meets the Unconscious Brain | |
19th Century Economics and the Mathematics of G++HappinessG++ | |
20th Century Politics and the Triumph of Chicago Libertarianism | |
The Rise of Behavioral Economics | |
Librarians, Fighter Pilots and the Limits of Rationality | |
Cashews, Coffee Mugs and the Birth of Behavioral Economics | |
Marketing and the Science of Persuasion: Madison Avenue Masters Behavioral Psychology | |
Irrationality Hits Home | |
Spacious Lawns and Long Commutes | |
Unconscious Appetites and Expanding Waistlines | |
Impulsive Behavior and the Battle Between our Current and Future Selves | |
Risky Feelings and Cigarette Breaks | |
The Price of Life and the Cost of Healthcare | |
Human Nature and the New Paternalism | |
Kinder, Gentler Paternalism | |
Balancing Liberty and the Pursuit of Well-being | |
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