The Freedom Economy: Gaining the M-Commerce Edge in the Era of the Wireless Internet

by Keen, Peter

• ISBN13: 9780072133677
• ISBN10: 0072133678
• Format: Hardcover
• Copyright: 2001-06-01
• Publisher: McGraw-Hill Osborne Media

Summary

(Osborne) Reveals ways in which wireless technology and the mobile Internet have created enormous potential and freedom of choice in business. Filled with hands-on advice, case studies, and coverage of such timely topics as m-commerce.

Author Biography

Peter G. W. Keen is the founder and chairman of Keen Innovations and has served on the faculties of Harvard, M.I.T. Wharton, and Stanford in the United States and the Universities of Stockholm, Delft, and Oxford in Europe.

Table of Contents

Foreword	ix
Acknowledgments	xi
Part I The M-commerce [R]evolution	1	(94)
M-commerce: New Freedoms and New Value	3	(22)
The Potential of M-commerce and the Reality Today	12	(7)
The Business Management Agenda: The Demand Side Search for Value	19	(2)
The M-commerce Technology Enablers	21	(3)
Conclusion: A Road Map to Gaining the M-commerce Edge	24	(1)
M-commerce and the Evolution of the Freedom Economy	25	(24)
Inventing the Customer	30	(16)
Conclusion	46	(3)
M-commerce Technology Innovation: Faster than Internet Time and Even More Chaotic	49	(24)
Making Sense of the Technology	52	(19)
The State of the Wireless World of M-commerce Enablers	71	(2)
The International Freedom Economy: M-commerce and Global Innovation	73	(22)
The International Competitive Picture	85	(8)
M-commerce Myopia	93	(2)
Part II M-commerce in Action	95	(88)
The Search for M-commerce Value	97	(18)
The Search for Value	102	(13)
M-commerce Relationships: Designing the Customer Experience	115	(24)
Safety	122	(3)
Location Responsiveness	125	(1)
Moment of Value	126	(4)
The Relationship Imperative and Death of the Transaction Economy	130	(6)
Designing the Customer Experience	136	(3)
Logistics: From Mobile Warehouse to Intelligent Asset	139	(22)
Have Technology, Will Travel	145	(12)
The M-commerce Logistics Opportunity Agenda	157	(4)
Making Intellectual Capital Real: Down with Knowledge Management, Up with Mobile Knowledge Mobilization	161	(22)
Knowledge Mobilization in Action: Application and Technology	166	(9)
Freedom Now! The Scale of the Knowledge Mobilization Opportunity	175	(8)
Part III From Idea to Results: The Management Agenda	183	(40)
Behind the Scenes: The Dark Side of M-commerce	185	(18)
Privacy	186	(8)
Security	194	(3)
Reliability	197	(6)
Place Your Bets: Building M-commerce Beachheads	203	(20)
Invent the Freedoms	207	(1)
Ensure Practicality	208	(3)
Select the Technology Enablers and Tools	211	(4)
Define the Beachheads	215	(3)
Venture Management	218	(3)
Conclusion: From Opportunity to Delivery	221	(2)
Afterword Profiting Through M-commerce in the Freedom Economy	223	(2)
Notes	225	(14)
Bibliography	239	(8)
Index	247