From Innovation to Cash Flows : Value Creation by Structuring High Technology Alliances

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-07-27
  • Publisher: Wiley
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Written in an engaging and accessible style by a global team of multidisciplinary experts, From Innovation to Cash Flows contains realistic insights, examples, sample contracts, and frameworks to help entrepreneurs start up high-technology ventures. Readers will see, step by step, how to protect their scientific inventions, create business models, structure strategic alliances, license intellectual property rights, do patent searches, make patent maps, interpret competitive intelligence, and conduct due diligence. The book provides complete analysis of detailed transaction terms that cover the risks related to such alliances and investment deals. In addition to company valuation techniques, it explores evolving business models in biotechnology and biopharmaceuticals.Constance L?tolf-Carroll, MBA (Milan, Italy), is an equity investor, entrepreneur, and educator in strategy and finance. Antti Pirnes, MSc (Helsinki, Finland), is a patent analyst, entrepreneur, and experienced biotech researcher.

Author Biography

Constance L?tolf-Carroll is an equity investor, entrepreneur, and educator in strategy and finance. She graduated with a BS in civil engineering from UC Berkeley, where she was a Regent?s Scholar. She earned her MBA at Stanford University Graduate School of Business. L?tolf-Carroll is Lecturer at ESADE Business School, Ramon Llull University, Spain, and is concurrently Visiting Professor at RSM Erasmus University, the Netherlands, Helsinki School of Economics Executive Education, Finland, and SDA Bocconi, Italy. She is cofounder of Netspan AG, a technology company, in Switzerland, and has worked in a number of entrepreneurial start-ups.

Antti Pirnes is a patent analyst, entrepreneur, and experienced biotech researcher. He earned his MSc in biotechnology from the University of Helsinki, Finland. Pirnes is Chairman of Patiq Ltd., a patent and business intelligence company. He has worked for a biomedicine company and as a patent analyst at VTT Technical Research Centre of Finland.

Table of Contents

Creativity and the Roles of the Inventor, Innovator, and Entrepreneur
Creativity and the Entrepreneurial Process
Getting That Bright Idea
From Idea to Invention
The Distinct Roles of Inventor, Innovator, and Entrepreneur
Closing Thoughts
Protecting Your Invention
What Is Intellectual Property?
How Intellectual Property Law Works
Basic Forms of Intellectual Property
International Treatment of Intellectual Property Law
The Innovation Process: Diffusion and Adoption
Appropriating the Profits of Innovation
How to Decide Which Intellectual Property Tools to Apply
How to Identify Intellectual Property in Your Organization
Developing an Effective Invention Disclosure Process
Chapter Takeaways
RemmeyG+&s Granted Patent
Building Business Models
Understanding Strategy Basics
From Strategy as Plan to Strategy as direction
An Overview and Introduction to the Strategic Management Process
Why is Strategy Important for Any Enterprise?
Strategy in a Rapidly Changing High Technology Environment
How Often Should You Change Your Venture
G+&s Strategy?
How Do Managers Formulate a Strategy?
Three Levels of Strategy and How They Interrelate
Basic Tools for External Analysis
Internal Analysis and Organizational Design
Understanding Organizations and their Cultures
Challenges of Organizational Design
How Organizations Survive Turbulence and Change
Reflections on Strategy in the Entrepreneurial Context
Chapter Takeaways
Strategies To Grow, Restructure, or Harvest your Business
Diagnosing the Situational Context of the Industry
Closing Thoughts
Chapter Takeaways
The Key Elements of a Business Model
WhatG+&s Your Business Model?
Creating the Business Model Step-by-Step
Chapter Takeaways
Crafting Strategic Alliances
Introduction to Strategic Alliances
What is An Alliance?
Strategic Alliances
The Forces of Deconstruction on the Value Chain
Vertical Integration Decisions
Strategic Alliances with a High Component of Technology
Chapter Takeaways
Comparison of Main Alliance Modes and Their Contractual Features
Managing Alliances
Filling the Strategic Gaps
Doing It Better
Decide on the Strategic Logic for the Collaboration
Select the Right Partnering Candidates
Design, Structure and Negotiate the Alliance
Managing the Alliance
Measure and Assess Performance
Check the Merits of Continuing the Alliance, Either Adjust or Exit
Start the Cycle Anew: Strive to Create a Connected Network of Alliances
Closing Thoughts
Chapter Takeaways
How Alliances Complete the Value Chain in Biotechnology and Pharmaceutical Business Models
Risks and Uncertainty Associated with Drug Development
Value Chains in Pharmaceuticals and (Bio)Pharmaceuticals
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