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9781576601815

Full Frontal Pr: Building Buzz About You, Your Business, Or Your Product

by
  • ISBN13:

    9781576601815

  • ISBN10:

    1576601811

  • Format: Paperback
  • Copyright: 2004-10-01
  • Publisher: John Wiley & Sons Inc
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List Price: $15.95

Summary

Citing the success of the movie The Blair Witch Project as an example of how a firm doesn't necessarily need a big public relations budget to develop "buzz" about a project, Laermer, CEO of RLM Public Relations, offers advice on public relations and how to integrate it with marketing campaigns.

Table of Contents

Introduction
The Dynamics of Exposure
Word of Mouth
The Press: Merchants of Exposure
The Nitty-Gritty
Power Tools for Building Buzz
Finding the Right News Hook
Winding Up for the Pitch
It's YOUR Interview!
Taking Media Exposure to the Next Level
Source Filing 101
Going National
That Internet Chapter
Afterword: Why PR Doesn't Happen Overnight
Appendix: The Cool Sources for a PR Wiz
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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