Fun Is Good: How to Create Joy & Passion in Your Workplace & Career

by Veeck, Mike; Williams, Pete

• ISBN13: 9781599323343
• ISBN10: 1599323346
• Additional ISBN(s): 9781594865213
• Format: Paperback
• Copyright: 2012-06-08
• Publisher: Ingram Pub Services
• More Book Details

Summary

Maverick marketing whiz Mike Veeck is ready to share his simple, fail-proof formula for business success: Make work fun and you'll create a culture of creativity that attracts the best employees and encourages customers to spend their money. Veeck stresses the need to reexamine the way business is conducted, from employer-employee relationships to customer service. The Fun Is Good philosophy has worked to make enjoyable evenings for all at Veeck's ballparks but has also transformed a half-dozen struggling or start-up teams into a thriving $25 million business. Peppered with firsthand accounts from businesspeople who have benefited from Veeck's philosophy, Fun Is Good is an innovative, off-the-beaten-track approach to getting the most out of your work life, in and outside the office.