The Functional Foods Revolution

by Heasman, Michael; Mellentin, Julian

• ISBN13: 9781853836886
• ISBN10: 1853836885
• Format: Hardcover
• Copyright: 2001-05-01
• Publisher: Earthscan / James & James

Summary

* The first book to examine the revolution sweeping across the global food industry: foods that promote human health, such as Olestra * Penetrating analysis which shows that, to succeed, the 'functional foods' revolution requires a radical restructuring of the entire industry * A critical crossover issue for business interests, scientific probity and public health - like GM foods * An indispensable book for all involved in the industry, the science and in public health Foods that promote human health - "functional foods" or nutraceuticals - have caught the imagination of the global food industry. Already the public are familiar with the cholesterol-lowering margarine Benecol, the probiotic drink Yakult and the "fat-free fat" Olestra. All the household-name companies are developing functional foods as a key driver in their global strategies - chasing new markets and bigger margins. But the issues presented are complex and difficult. Distinguishing hype from real hope, the authors explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical: nothing less than a new business model of what they term a "Healthful Company".

Table of Contents

Tables, figures, boxes and photos	vii
Acronyms and abbreviations	ix
Acknowledgements	xi
About the Authors	xiv
Introduction	xv
Part 1 A New Era in Food and Health?
What are functional foods?	3	(31)
Benecol - the rise and fall of the Colossus of the functional food world?	34	(21)
Part 2 Risk, Regulation and Policy Dilemmas
A clash of two nutrition revolutions and cultures?	55	(23)
Eating and drinking in the risk society - implications of risk for functional food	78	(19)
Health claims and functional food	97	(34)
Part 3 The Unfolding of the Functional Foods Revolution Across the World
The Japanese invented functional food	131	(17)
The US - breaking the boundaries between food, medicine and health	148	(31)
Is Finland the 'Silicon Valley' of European functional foods?	179	(26)
Part 4 Global Marketing and Strategic Challenges
The marketing of functional food and the European diary industry	205	(21)
Functional food strategies - lessons from the revolution	226	(37)
Part 5 The Healthful Company™: A Leap Forward
Becoming a Healthful Company™	263	(20)
Appendix 1 Summary of the UK code of practice on health claims on food	283	(2)
Appendix 2 The definition of FOSHU	285	(2)
Appendix 3 Main provisions of the Dietary Supplement Health and Education Act of 1994 (DSHEA)	287	(2)
Notes	289	(6)
References	295	(12)
Index	307