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9780618073726

Fundamentals Of Business Communication

by
  • ISBN13:

    9780618073726

  • ISBN10:

    0618073728

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2003-03-04
  • Publisher: South-Western College Pub
  • View Upgraded Edition
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List Price: $145.33

Table of Contents

Preliminary
Communicating in Business
Understanding Business Communication Communicating in Organizations
The Components of Communication Verbal Communication
Nonverbal Communication Barriers to Communication
Contemporary Issues in Business Communication
Four Issues Affecting Contemporary Business
Communication Work-Team Communication
Communicating in a Diverse Environment
Communication Technology Legal and Ethical Considerations
Basic Sentence Structure
Parts of Speech
Parts of a Sentence Sequence of the Sentence
Parts Functions of the Sentence Complexity of Sentences
Developing Your Business Writing Skills
Writing with Style: Individual Elements What Do We Mean by Style?
Choosing the Right Words Writing Effective Sentences Developing Logical Paragraphs
Writing with Style: Overall Tone What Do We Mean by Tone?
The Writing Process Planning Drafting Revising Formatting (Includes formatting business letters, memos, and email) Proofreading Portfolio
Routine Informational Message
Punctuation Periods Commas Semicolons Colons Apostrophes Hyphens Quotation Marks Underscores (or Italics)
Basic Correspondence
Routine Emails, Letters, and Memos Planning the Routine Message Routine Requests Routine Replies Routine Claims Routine Adjustments Portfolio
Routine Claim
Persuasive and Negative Emails, Letters, and Memos
Planning the Persuasive Message Organizing the Persuasive Message Common
Types of Persuasive Messages Planning the Negative
Message Organizing the Negative Message Common
Types of Negative Messages Portfolio
Persuasive Message Portfolio
Negative Message
Verbs and Subject-Verb Agreement Kinds of Verbs
Verb Voice and Mood
Verb Tenses Basic Rule of Agreement
Regular Versus
Irregular Verbs
Compound Subjects Pronouns and Measurements
Special Subjects
Business Report Writing
Planning the Business Report Characteristics of Business
Reports Audience Analysis What Data Is Already Available?
Collecting Needed Data Constructing Tables and Charts
Writing the Business Report Interpreting
Data Planning Drafting Revising Formatting (Includes sample annotated report pages) Proofreading Portfolio
Situational Report
Pronouns, Adjectives, and Adverbs Antecedents Personal
Pronoun Person Pronoun Case Basic Functions of Adjectives and Adverbs Degrees Modifiers
That Require Special Attention
Oral and Employment Communication
Business Presentations Planning the Presentation Organizing the Presentation Developing
Appropriate Visual Aids Practicing and Delivering the Presentation
Work-Team Presentations Portfolio
Videotape of Oral Business Presentation
Employment Communication Preparing Your Reacute;sumeacute; Writing Job-Application Letters Preparing for a Job Interview Communicating After the Interview Portfolio
Reacute;sumeacute;, Cover Letter, and Videotape of Practice Interview
Mechanics Capitalization Number Expression Abbreviations Spelling Appendix Portfolio
Comprehensive Assessment of Grammar, and Mechanics
Table of Contents provided by Publisher. All Rights Reserved.

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