The Fundamentals of Fashion Management

by Dillon, Susan

• ISBN13: 9782940411580
• ISBN10: 2940411581
• Format: Paperback
• Copyright: 2011-12-02
• Publisher: Ava Pub Sa

Summary

Key points Explores the different roles within the fashion business and the skills required to succeed in a very competitive industry. Discusses how the fashion industry works and develops a full understanding of the fashion cycle. Fully illustrated with case studies and exercises. Synopsis The fashion industry is big business and employs many people in a variety of roles. In the UK alone, there are over 156,000 people employed in the fashion sector. The sector is very competitive for graduates and the fashion industry is increasingly demanding, with a rise in the importance and speed of design, marketing and distribution. The Fundamentals of Fashion Management will provide you with a broad knowledge of how the fashion industry works, by examining the processes, roles and objectives that define this multifaceted industry. This book examines all the creative, intellectual, technical and communication skills that are required to be successful in the fashion industry. Each chapter explores in turn the concepts of trend prediction, fashion communication and technology, fashion buying, sourcing and supply chain, marketing, entrepreneurship and fashion management. There are also a series of exercises and case studies that explore real situations within the industry.