Introduction | |
Contents | p. 4 |
How to Get the Most from this Book | p. 6 |
Foreword | p. 8 |
Introduction | p. 10 |
Communicating Ideas | |
The Blank Sheet of Paper | p. 18 |
Why Ideas? | p. 20 |
The Briefing | p. 24 |
Investigation of the Subject Matter | p. 26 |
Gathering Inspiration | p. 30 |
Brainstorming | p. 34 |
Explaining the Visual | p. 38 |
Longevity | p. 44 |
The Medium is the Message | |
The Power of the Pencil | p. 50 |
Material World | p. 55 |
Art School Ethos | p. 60 |
Illustration as a Discipline | p. 65 |
A Demanding Life | p. 70 |
Mixing Media | p. 72 |
The Digital Divide | p. 74 |
The New Wave of Illustrators | p. 80 |
From Outcomes to Outlets | |
The Overview | p. 86 |
Editorial Illustration | p. 88 |
Book Publishing | p. 92 |
Fashion Illustration | p. 96 |
Advertising Illustration | p. 100 |
Music Industry Illustration | p. 106 |
Graphic Design Studio Collaboration | p. 110 |
Self-Initiated Illustration | p. 114 |
Making it Happen | |
Marketing the Product and The Art of Self-Promotion | p. 120 |
Portfolios | p. 126 |
The Website | p. 132 |
Avenues for Self-Promotion | p. 136 |
Illustration Agency Representation | p. 140 |
Presentation Techniques | p. 145 |
Production | |
Essential Kit | p. 148 |
Studio Set-Up | p. 154 |
Resources and Reference | p. 157 |
Production Tips | p. 162 |
Legal Tips | p. 168 |
Conclusion | |
Contacts | p. 172 |
Bibliography | p. 174 |
Acknowledgements | p. 176 |
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