Fundamentals of Managerial Economics with InfoTrac College Edition

by Hirschey, Mark

• ISBN13: 9780324183313
• ISBN10: 0324183313
• Edition: 7th
• Format: Hardcover
• Copyright: 2002-06-28
• Publisher: South-Western College Pub

Summary

The seventh edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intutive, algebra-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics or higher-level mathematics. The text focuses on the economics--not the mathematics--of the managerial decision process.

Table of Contents

Preface	iv
PART 1 OVERVIEW OF MANAGERIAL ECONOMICS	1	(100)
Introduction	2	(21)
Basic Economic Relations	23	(30)
Statistical Analysis of Economic Relations	53	(48)
PART 2 DEMAND ANALYSIS	101	(118)
Demand and Supply	102	(32)
Demand Analysis and Estimation	134	(37)
Forecasting	171	(48)
PART 3 INTRODUCTION AND COST ANALYSIS	219	(142)
Production Analysis and Compensation Policy	220	(45)
Cost Analysis and Estimation	265	(44)
Linear Programming	309	(52)
PART 4 MARKET STRUCTURE ANALYSIS AND ESTIMATION	361	(140)
Perfect Competition and Monopoly	362	(41)
Monopolistic Competition and Oligopoly	403	(52)
Pricing Practices	455	(46)
PART 5 LONG-TERM INVESTMENT DECISIONS	501	(172)
Regulation of the Market Economy	502	(46)
Risk Analysis	548	(42)
Capital Budgeting	590	(41)
Public Management	631	(42)
Appendix A: Compounding and the Time Value of Money	673	(15)
Appendix B: Interest Factor Tables	688	(8)
Selected Check Figures for End-of-Chapter Problems	696	(5)
Index	701