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9789706864390

Fundamentos de marketing/ Fundamentals of Marketing

by ;
  • ISBN13:

    9789706864390

  • ISBN10:

    9706864393

  • Format: Paperback
  • Copyright: 2006-06-30
  • Publisher: IT Editores SA DE CV
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List Price: $185.33
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Summary

Version condensada del exitoso titulo Marketing de Charles W. Lamb, Joseph J. Hair et al. Presenta lo más actualizado de esta disciplina en cuanto a conceptos, términos y casos reales. Aunque el libro se dirige a cursos introductorios de marketing en área

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