Fundraising For Dummies®

by John Mutz; Katherine Murray

• ISBN13: 9780764552205
• ISBN10: 0764552201
• Format: Paperback
• Copyright: 2000-01-01
• Publisher: For Dummies

Summary

Fundraisers, here are the tricks that get the cash! Fundraising For Dummies is the complete, fun-to-read guide to the art and science of raising money for nonprofit endeavors, from Little League to big foundations. Fundraising For Dummies helps you toFind the secrets of writing grants that get the greenConduct effective grassroots campaigns, phone and mail solicitations, events, and moreDiscover tips on starting a nonprofit organization from scratchPut the fun" in fundraisingWatch as your volunteer force turns into your front ranks, and wait to hear those "noes" turn into "yesses" as ...For Dummies turns your marketing techniques into solid gold.

Author Biography

John Mutz is chairman of the United Way of Central Indiana and served as president of the Lilly Endowment. Katherine Murray has written several books about fundraising and advises nonprofits.

Table of Contents

Introduction	1	(6)
Part I: Gearing Up to Raise Funds	7	(98)
Putting the Horse Before the Spark: Fundraising Starts with Passion	9	(10)
Fundraising Facts: Turning Gold into Good	19	(8)
Fundraising Issues and Ethics: How We View What We Do	27	(16)
The Case Statement: Your Agency's Who, What, Why, and How	43	(22)
Getting Your Board on Board	65	(14)
Valuing Volunteers --- Philanthropists and Fundraisers	79	(8)
A Map to the Stars: Creating a Fundraising Plan	87	(18)
Part II: Getting to Know Your Donor	105	(62)
The Ins and Outs of Donor Research	107	(16)
Meet Your Donor!	123	(12)
At the High End: Cultivating Major Givers	135	(14)
The Ask --- And Why ``No!'' Can Lead to ``Yes!''	149	(18)
Part III: Using Your Fundraising Tools	167	(90)
Say It in Print --- Direct Mail, Annual Reports, and More	169	(18)
Writing Winning Grant Proposals	187	(24)
Working the Media: Is Image Everything?	211	(16)
Working the Phones (You Don't Have to Be Hated)	227	(16)
Web Assertiveness Training: Fundraising on the 'Net	243	(14)
Part IV: On the (Fundraising) Campaign Trail	257	(60)
Organizing, Implementing, and Celebrating Your Annual Fund	259	(10)
Black Tie Optional: The Special Event	269	(10)
The Capital Campaign: Building Buildings, Non-Buildings, and Futures	279	(10)
Planning for Major Gifts	289	(6)
Preparing for Planned Gifts	295	(10)
Fundraising's Secret Weapon: The Challenge Grant	305	(4)
The Future of Fundraising: Some Predictions	309	(8)
Part V: The Part of Tens	317	(30)
Ten Best Opening Lines	319	(2)
Ten Excuses for the Failed Event	321	(4)
Ten Fundraising Horror Stories	325	(2)
Ten Ethical Dilemmas	327	(4)
Ten Sure-Fire Turnoffs (And How To Avoid Them)	331	(16)
Appendix: Checklists and Safety Nets	335	(12)
Index	347