Introduction | |
Putting Your Fundraising Ducks in a Row | |
Fundraising in a Changing Economy | |
Identifying the Fruits of Your Fundraising Passion | |
Finding the Right Perspective: Fundraising Issues and Ethics | |
Writing Your Case Statement: Your Agency's Reason to Be | |
Organizing Your Team: Board Members and Volunteers | |
Creating a Winning Fundraising Plan | |
Finding - and Winning Over - Donors | |
Getting the Lowdown on Your Donors | |
Meeting Your Donor | |
Cultivating Major Givers | |
Asking for a Major Gift | |
Writing Winning Grant Proposals | |
Telling Your Story and Building Your Brand | |
Connecting for Profi ts: Sharing Your Story by Print, Mail, and Phone | |
Projecting Your Image in the Media | |
Social Networking: What's the Connection for Your Organization? | |
Getting the Most from E-Mail and E-Newsletters | |
Ramping Up Your Web Site | |
Extending Your Brand Online | |
Engaging Your Givers with the Right Campaigns | |
Organizing, Implementing, and Celebrating Your Annual Fund | |
Planning a Special Event | |
Building Buildings, Nonbuildings, and Futures: The Capital Campaign | |
Securing Major Gifts, Planned Gifts, and the Challenge Grant | |
Engaging the Corporate Giver | |
Building and Growing Endowments | |
The Part of Tens | |
Ten Predictions about Fundraising | |
Ten (Plus One) Great Opening Lines | |
Index | |
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