Fundraising For Dummies^?, 3rd Edition

by John Mutz; Katherine Murray

• ISBN13: 9780470618769
• ISBN10: 0470618760
• Format: eBook
• Copyright: 2010-02-01
• Publisher: For Dummies

Summary

The fun and easy way to raise money for your causeFundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up-to-date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law. Contains new tips and techniques for creating materials that bring in contributions and support for the more than 1.4 million charitable and nonprofit organizations in the United States Explains how to use social media to keep donors and volunteers engaged through Facebook, LinkedIn, Twitter, and Web technologies Covers grassroots online fundraising and how to host big events on a shoestring budgetYou'll also find tips on negotiating without alienating donors and developing long-term organizational goals. All these strategies are what makes this resource indispensable!

Table of Contents

Introduction

Putting Your Fundraising Ducks in a Row

Fundraising in a Changing Economy

Identifying the Fruits of Your Fundraising Passion

Finding the Right Perspective: Fundraising Issues and Ethics

Writing Your Case Statement: Your Agency's Reason to Be

Organizing Your Team: Board Members and Volunteers

Creating a Winning Fundraising Plan

Finding - and Winning Over - Donors

Getting the Lowdown on Your Donors

Meeting Your Donor

Cultivating Major Givers

Asking for a Major Gift

Writing Winning Grant Proposals

Telling Your Story and Building Your Brand

Connecting for Profi ts: Sharing Your Story by Print, Mail, and Phone

Projecting Your Image in the Media

Social Networking: What's the Connection for Your Organization?

Getting the Most from E-Mail and E-Newsletters

Ramping Up Your Web Site

Extending Your Brand Online

Engaging Your Givers with the Right Campaigns

Organizing, Implementing, and Celebrating Your Annual Fund

Planning a Special Event

Building Buildings, Nonbuildings, and Futures: The Capital Campaign

Securing Major Gifts, Planned Gifts, and the Challenge Grant

Engaging the Corporate Giver

Building and Growing Endowments

The Part of Tens

Ten Predictions about Fundraising

Ten (Plus One) Great Opening Lines

Index

Table of Contents provided by Publisher. All Rights Reserved.