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Summary

Since it was first published in 1988, Fundraising for Social Change has become one of the most widely used books on fundraising in the United States . Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This fifth edition offers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology-e-mail, online giving, and blogs-and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically.

Author Biography

Kim Klein is widely regarded as one of the most important figures in the field of grassroots fundraising, both as a writer and a practitioner. In great demand as a speaker and presenter, she has provided training and consultation in all fifty states and twenty-one countries. Klein specializes in training nonprofit organizations working for social justice with budgets of less than $2,000,000 on how to build a broad base of individual donors. She began her fundraising career while studying to be a Methodist minister and working in one of the first domestic violence programs in California, La Casa de las Madres, in San Francisco. Since then, she has been development director, board member, and volunteer for numerous organizations working for social change. Klein founded the Grassroots Fundraising Journal in 1981 and is the author of Fundraising for the Long Haul, Fundraising in Times of Crisis, and Ask and You Shall Receive. She also edited Raise More Money: The Best of the Grassroots Fundraising Journal with her partner, Stephanie Roth. She lives in Berkeley, California.

Preface to the Fifth Edition

Acknowledgments

xiii

The Author

Introduction

(2)

PART ONE Fundraising Framework

(60)

Philanthropy in America

(14)

Principles of Fundraising

(6)

Matching Fundraising Strategies with Financial Needs

(10)

Creating a Case Statement

(8)

The Board of Directors

(20)

PART TWO Strategies for Acquiring and Keeping Donors

(176)

Getting Comfortable with Asking for Money

(8)

The Logistics of Personal Solicitation

(18)

Understanding Special Events

(16)

Making the Most of Special Events

107

(28)

Using Direct Mail

135

(14)

The Logistics of Direct Mail

149

(30)

Fundraising by Telephone

179

(20)

Using the Internet

199

(10)

Establishing Voluntary Fees for Service

209

(8)

Door-to-Door Canvassing

217

(8)

Opportunistic Fundraising

225

(6)

Writing Thank You Notes

231

(8)

PART THREE Strategies for Upgrading Donors

239

(54)

Building Major Gifts Programs

241

(12)

Setting Up and Maintaining Pledge Programs

253

(10)

Segmenting Donor Lists to Build Loyalty

263

(6)

Considering Legacy Giving

269

(14)

Setting Up an Endowment

283

(10)

PART FOUR Fundraising Campaigns

293

(40)

Launching Major Gifts Campaigns

295

(10)

Understanding Capital Campaigns

305

(14)

Developing Endowment Campaigns

319

(8)

Conducting Feasibility Studies

327

(6)

PART FIVE Fundraising Management

333

(30)

The Fundraising Office

335

(2)

Managing Your Information

337

(6)

Managing Your Time

343

(8)

Keeping Records

351

(8)

Managing Volunteers

359

(4)

PART SIX You, the Fundraiser

363

(42)

Hiring a Development Director

365

(10)

Hiring a Consultant, Coach, Mentor, or Trainer

375

(8)

Making Fundraising Your Career

383

(6)

Dealing with Anxiety

389

(4)

Working with Your Executive Director

393

(6)

The Ethics of Fundraising

399

(6)

PART SEVEN Budgeting and Planning

405

(28)

Developing a Budget

407

(12)

Creating a Fundraising Plan

419

(10)

What to Do in Case of Financial Trouble

429

(4)

PART EIGHT Special Circumstances

433

(36)

Raising Money in Rural Communities

437

(12)

Fundraising for a Coalition

449

(6)

When Everyone Is a Volunteer

455

(6)

Being Brand New and Starting Out Right

461

(4)

The Perennial Question of Clean and Dirty Money

465

(4)

RESOURCES

469

(46)

A Potpourri of Special Events

471

(14)

Variations on the Mail Appeal Package

485

(6)

Donor Bill of Rights

491

(2)

AFP Code of Ethical Principles and Standards of Professional Practice

493

(4)

For Further Information

497

(8)

Foundation Center Cooperating Collections Network

505

(10)

Index

515

Supplemental Materials

What is included with this book?

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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.