Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Preface to the Sixth Edition | p. xiii |
Acknowledgments | p. xv |
The Author | p. xvii |
Introduction | p. 1 |
Fundraising Framework | p. 5 |
The Landscape of the Nonprofit Sector | p. 7 |
Key Principles of Fundraising | p. 21 |
Matching Fundraising Strategies with Financial Needs | p. 27 |
Creating a Case Statement | p. 39 |
The Board of Directors | p. 49 |
Strategies for Acquiring and Keeping Donors | p. 73 |
Getting Comfortable with Asking for Money | p. 75 |
The Logistics of Personal Solicitation | p. 83 |
Using Special Events Correctly | p. 103 |
How to Plan a Special Event | p. 111 |
Details of Two Prototypical Events | p. 119 |
Using Direct Mail | p. 147 |
The Logistics of Direct Mail | p. 163 |
Fundraising by Telephone | p. 193 |
Creating an Online Fundraising Program | p. 213 |
Establishing Voluntary Fees for Service | p. 225 |
Canvassing | p. 23 |
Opportunistic Fundraising | p. 243 |
The Thank You Note | p. 251 |
Strategies for Upgrading Donors | p. 261 |
Segmenting Donors | p. 265 |
Setting Up and Maintaining Monthly Donor Pledge Programs | p. 271 |
Building Major Gifts Programs | p. 279 |
Legacy Giving | p. 293 |
Launching Major Gifts Campaigns | p. 307 |
Large-Scale Fundraising | p. 317 |
Setting Up an Endowment | p. 319 |
Endowment Campaigns | p. 329 |
Capital Campaigns | p. 339 |
Conducting Feasibility Studies | p. 355 |
Fundraising Management | p. 361 |
The Fundraising Office | p. 363 |
Managing Your Information | p. 365 |
Managing Your Time | p. 371 |
Managing Donor Data | p. 379 |
Working with Volunteers | p. 387 |
You the Fundraiser | p. 393 |
Hiring a Development Director | p. 395 |
Using a Consultant, Coach, Mentor, or Trainer | p. 405 |
Dealing with Anxiety | p. 413 |
Working with Your Executive Director | p. 417 |
Ethical Dilemmas Common to Fundraising | p. 425 |
Budgeting and Planning | p. 431 |
Developing a Budget | p. 433 |
Creating a Fundraising Plan | p. 445 |
What to Do in Case of Financial Trouble | p. 455 |
Special Circumstances | p. 459 |
Raising Money in Rural Communities | p. 463 |
Fundraising for a Coalition | p. 475 |
When Everyone Is a Volunteer | p. 483 |
Starting Out Right | p. 491 |
The Perennial Question of Clean and Dirty Money | p. 495 |
Index | p. 499 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.