Fundraising for Social Change

by Klein, Kim

• ISBN13: 9780470887172
• ISBN10: 0470887176
• Edition: 6th
• Format: Paperback
• Copyright: 2011-05-24
• Publisher: Jossey-Bass

Summary

Fundraising for Social Change is one of the most widely used books on fundraising in the U.S. This, the sixth edition, is thoroughly revised and updated. It includes hands-on, practical strategies and accessible techniques for both practitioners and activists who want their organizations to grow and thrive. It includes a broad range of topics that have made the book a classic, such as asking for money, planning and conducting major gifts campaigns, using direct mail effectively, conducting capital and endowment campaigns, using the Internet, the relationship between the development director and the executive director, and making a career of social change fundraising.

Author Biography

Kim Klein has defined the field of grassroots fundraising and worked tirelessly to help organizations with small budgets working for social justice develop a broad base of individual donars. Kim is the author of five books and the founder of the Grassroots Fundraising Journal. Her most recent book, Reliable Fundraising in Unreliable Times, won the McAdam Book Award in 2010. Fundraising for Social Change has been in wide use for 30 years. Kim has worked in all aspects of fundraising, as staff, volunteer, and board member. She has provided training and consultation in all 50 United States and 22 other countries.

Table of Contents

Preface to the Sixth Edition	p. xiii
Acknowledgments	p. xv
The Author	p. xvii
Introduction	p. 1
Fundraising Framework	p. 5
The Landscape of the Nonprofit Sector	p. 7
Key Principles of Fundraising	p. 21
Matching Fundraising Strategies with Financial Needs	p. 27
Creating a Case Statement	p. 39
The Board of Directors	p. 49
Strategies for Acquiring and Keeping Donors	p. 73
Getting Comfortable with Asking for Money	p. 75
The Logistics of Personal Solicitation	p. 83
Using Special Events Correctly	p. 103
How to Plan a Special Event	p. 111
Details of Two Prototypical Events	p. 119
Using Direct Mail	p. 147
The Logistics of Direct Mail	p. 163
Fundraising by Telephone	p. 193
Creating an Online Fundraising Program	p. 213
Establishing Voluntary Fees for Service	p. 225
Canvassing	p. 23
Opportunistic Fundraising	p. 243
The Thank You Note	p. 251
Strategies for Upgrading Donors	p. 261
Segmenting Donors	p. 265
Setting Up and Maintaining Monthly Donor Pledge Programs	p. 271
Building Major Gifts Programs	p. 279
Legacy Giving	p. 293
Launching Major Gifts Campaigns	p. 307
Large-Scale Fundraising	p. 317
Setting Up an Endowment	p. 319
Endowment Campaigns	p. 329
Capital Campaigns	p. 339
Conducting Feasibility Studies	p. 355
Fundraising Management	p. 361
The Fundraising Office	p. 363
Managing Your Information	p. 365
Managing Your Time	p. 371
Managing Donor Data	p. 379
Working with Volunteers	p. 387
You the Fundraiser	p. 393
Hiring a Development Director	p. 395
Using a Consultant, Coach, Mentor, or Trainer	p. 405
Dealing with Anxiety	p. 413
Working with Your Executive Director	p. 417
Ethical Dilemmas Common to Fundraising	p. 425
Budgeting and Planning	p. 431
Developing a Budget	p. 433
Creating a Fundraising Plan	p. 445
What to Do in Case of Financial Trouble	p. 455
Special Circumstances	p. 459
Raising Money in Rural Communities	p. 463
Fundraising for a Coalition	p. 475
When Everyone Is a Volunteer	p. 483
Starting Out Right	p. 491
The Perennial Question of Clean and Dirty Money	p. 495
Index	p. 499
Table of Contents provided by Ingram. All Rights Reserved.