Fundraising for Social Change

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  • Edition: 6th
  • Format: Paperback
  • Copyright: 2011-05-24
  • Publisher: Jossey-Bass

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Fundraising for Social Change is one of the most widely used books on fundraising in the U.S. This, the sixth edition, is thoroughly revised and updated. It includes hands-on, practical strategies and accessible techniques for both practitioners and activists who want their organizations to grow and thrive. It includes a broad range of topics that have made the book a classic, such as asking for money, planning and conducting major gifts campaigns, using direct mail effectively, conducting capital and endowment campaigns, using the Internet, the relationship between the development director and the executive director, and making a career of social change fundraising.

Author Biography

Kim Klein has defined the field of grassroots fundraising and worked tirelessly to help organizations with small budgets working for social justice develop a broad base of individual donars. Kim is the author of five books and the founder of the Grassroots Fundraising Journal. Her most recent book, Reliable Fundraising in Unreliable Times, won the McAdam Book Award in 2010. Fundraising for Social Change has been in wide use for 30 years. Kim has worked in all aspects of fundraising, as staff, volunteer, and board member. She has provided training and consultation in all 50 United States and 22 other countries.

Table of Contents

Preface to the Sixth Editionp. xiii
Acknowledgmentsp. xv
The Authorp. xvii
Introductionp. 1
Fundraising Frameworkp. 5
The Landscape of the Nonprofit Sectorp. 7
Key Principles of Fundraisingp. 21
Matching Fundraising Strategies with Financial Needsp. 27
Creating a Case Statementp. 39
The Board of Directorsp. 49
Strategies for Acquiring and Keeping Donorsp. 73
Getting Comfortable with Asking for Moneyp. 75
The Logistics of Personal Solicitationp. 83
Using Special Events Correctlyp. 103
How to Plan a Special Eventp. 111
Details of Two Prototypical Eventsp. 119
Using Direct Mailp. 147
The Logistics of Direct Mailp. 163
Fundraising by Telephonep. 193
Creating an Online Fundraising Programp. 213
Establishing Voluntary Fees for Servicep. 225
Canvassingp. 23
Opportunistic Fundraisingp. 243
The Thank You Notep. 251
Strategies for Upgrading Donorsp. 261
Segmenting Donorsp. 265
Setting Up and Maintaining Monthly Donor Pledge Programsp. 271
Building Major Gifts Programsp. 279
Legacy Givingp. 293
Launching Major Gifts Campaignsp. 307
Large-Scale Fundraisingp. 317
Setting Up an Endowmentp. 319
Endowment Campaignsp. 329
Capital Campaignsp. 339
Conducting Feasibility Studiesp. 355
Fundraising Managementp. 361
The Fundraising Officep. 363
Managing Your Informationp. 365
Managing Your Timep. 371
Managing Donor Datap. 379
Working with Volunteersp. 387
You the Fundraiserp. 393
Hiring a Development Directorp. 395
Using a Consultant, Coach, Mentor, or Trainerp. 405
Dealing with Anxietyp. 413
Working with Your Executive Directorp. 417
Ethical Dilemmas Common to Fundraisingp. 425
Budgeting and Planningp. 431
Developing a Budgetp. 433
Creating a Fundraising Planp. 445
What to Do in Case of Financial Troublep. 455
Special Circumstancesp. 459
Raising Money in Rural Communitiesp. 463
Fundraising for a Coalitionp. 475
When Everyone Is a Volunteerp. 483
Starting Out Rightp. 491
The Perennial Question of Clean and Dirty Moneyp. 495
Indexp. 499
Table of Contents provided by Ingram. All Rights Reserved.

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