Fundraising for Social Change

by Klein, Kim; Yogi, Stan

• ISBN13: 9781119845287
• ISBN10: 1119845289
• Edition: 8th
• Format: Paperback
• Copyright: 2022-03-02
• Publisher: Wiley

Summary

A popular fundraising blueprint for small- to mid-sized nonprofit organizations

In the newly revised Eighth Edition of Fundraising for Social Change, two nonprofit leadership veterans deliver a hands-on, how-to guide to establishing and expanding a diverse base of donors. The authors maintain a focus on groups working toward racial, economic, and climate justice, providing trustworthy and relevant information that can be easily understood.

The book includes a free Instructor's Manual, as well as access to supplementary online content with additional resources. Readers will also find:

• "Spotlight" sections highlighting the reflections and wisdom of a varied group of fundraisers
• Insightful explorations about managing fundraising, including establishing a fundraising infrastructure, hiring a development director, and using consultants and coaches
• Discussions of budgeting and planning, as well as how to handle significant financial trouble

An indispensable resource for nonprofit board members, managers, founders, and employees, Fundraising for Social Change is a must-read roadmap to raising money. It belongs on the bookshelves of leaders, activists and organizers seeking to advance racial, economic, environmental or social justice.

Author Biography

ABOUT THE AUTHORS

KIM KLEIN is a founding partner at Klein and Roth Consulting. She is a prolific writer and internationally known as a trainer and consultant. Kim believes that the role of nonprofits is to promote the common good: ensuring that the social systems, institutions, and environments upon which we all depend work to benefit all living beings and the earth itself.

STAN YOGI is a Senior Consultant with Klein and Roth Consulting. He has more than 30 years of experience with nonprofit organizations in fundraising and grantmaking. Stan has been an activist and fundraiser in Asian American and LGBTQ+ social justice movements.

Table of Contents

Online Content

Acknowledgments

Introduction to the 8^th Edition

About the Authors

Part One:  Nonprofits and the Money They Raise

Chapter 1: The Size and Scope of the Nonprofit Sector

Chapter 2: Creating a Fundraising Philosophy

Chapter 3 Be Clear About What the Money Will Do

Chapter 4: What You Have to Understand to Begin Fundraising

Chapter 5: The Importance of a Good Board of Directors

Part Two: Ask Them, Thank Them, Ask Them Again

Chapter 6:  Financial Needs and Fundraising Strategies

Chapter 7: The Very Human Need for Appreciation

Chapter 8: Getting Comfortable with Asking

Chapter 9: Ask Real Prospects

Chapter 10: How to Ask

Chapter 11: Strengthening Relationships by Creating Categories of Donors

Part Three: Strategies for Acquisition and Retention

Chapter 12:  Multi-Channel Fundraising

Chapter 13: What Successful Mass Appeals Have in Common

Chapter 14:  Direct Mail

Chapter 15: Online Fundraising

Chapter 16: Phone Banking

Chapter 17: Special Events

Chapter 18:  Establishing Voluntary Fees for Service

Chapter 19:  Door-to-Door and Street Canvassing

Chapter 20: Opportunistic Fundraising

Part Four:  Inviting Current Donors to Make Bigger Gifts

Chapter 21:  Building Major Donor Programs

Chapter 22: Setting Up and Maintaining Recurring Donor Programs

Chapter 23:  Legacy Giving

Chapter 24:  Setting Up an Endowment

Part Five:  Using Campaigns to Raise Large Amounts of Money

Chapter 25: What All Large Campaigns Have in Common

Chapter 26:  Raising Money for Capital

Chapter 27: Endowment Campaigns

Chapter 28: Conducting Feasibility Studies

Part Six: Budgeting and Planning

Chapter 29: Developing a Budget

Chapter 30: Creating a Fundraising Plan

Chapter 31: What to do in case of Financial Trouble

Chapter 32 The Perennial Question of Clean and Dirty Money

Part Seven:  Fundraising Management

Chapter 33: Infrastructure for Fundraising

Chapter 34: Hiring a Development Director

Chapter 35: Using a Consultant, Coach, Mentor, or Trainer

Chapter 36: Dealing with Anxiety

Part Eight: You the Fundraiser

Chapter 37:  Know What You Need to Know

Chapter 38: Working with Your Executive Director

Chapter 39: Working with Volunteers

Chapter 40: When You Encounter Ethical Dilemmas

Part Nine: Special Circumstances

Chapter 41: Raising Money in Rural Communities

Chapter 42: Fundraising for a Coalition

Chapter 43: When No One Is Paid

Chapter 44: When You Are Just Starting Out

Part Ten: The Power of Individual Donors in Two Social Movements

Chapter 45: Fundraising for LGBTQ Equality and Justice

Chapter 46: Building Political Power for Immigrant Right

Index